Beware Of The Video SEO Wolf At The Door

I’m a big proponent of video. I think the future is here and it’s in video. Video blogging, video marketing, and even video SEO. Only, video SEO hasn’t happened yet. Unless you believe some people starting to rear up their heads now – like Divinity Metrics. I’d give them a link back, but if they can’t even get their own links then I’m not going to help them out with a freebie.

This website – you can Google ‘em – promises the sun and moon through some abstract term called “video metrics.” You are supposed to believe that they can SEO your video content and get you magical results in Google and every other search engine just because they say so. The problem is, no one knows how SEO video content. No one. Not us. Not Matt Cutts. And certainly not Divinity Metrics.

OK, maybe Matt Cutts knows. But he’s not telling. So the rest of us have to guess. Divinity Metrics wants you to believe that they have the secret. And if you go to their website and examine it for best practices of SEO, not only will you NOT see anything even remotely resembling SEO, even traditional SEO, but you can’t even tell that they know what SEO is. The index page has – count ‘em – five, yes 5, meta tags with it’s whopping PageRank of 1:

< meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" >
< meta name="Author" content="Divinity Metrics, Inc." >
< meta http-equiv="Expires" content="Fri, 1 Apr 1999 23:59:59 GMT" >
< meta http-equiv="pragma" content="no-cache" >
< meta name="viewport" content="width=1024" >

Of five meta tags, they can’t even squeeze in one useful one? No title tag? Where’s the description. You’d think they could at least give their index page a keyword tag. Nope. No useful meta tags. Just these silly tags that no search engine robot cares about. And they want your video SEO business.

Visit the company’s blog and you see blog posts all the way back to March 2007. They look busy. Again, PageRank 1. In one year’s time they’ve only been able to muster a PR1? I have a blog I started in November 2007 and it’s already at a PageRank 4. My guess is they backdated those posts this past week to make you think they’ve been online awhile. Sorry. I’m not fooled. Are you?

When it comes to video SEO, I’m all for it. But I’m not looking for Cinderella’s slipper. And you shouldn’t be either.