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February 08, 2008 | | Comments 22

Beware Of The Video SEO Wolf At The Door

I’m a big proponent of video. I think the future is here and it’s in video. Video blogging, video marketing, and even video SEO. Only, video SEO hasn’t happened yet. Unless you believe some people starting to rear up their heads now – like Divinity Metrics. I’d give them a link back, but if they can’t even get their own links then I’m not going to help them out with a freebie.

This website – you can Google ‘em – promises the sun and moon through some abstract term called “video metrics.” You are supposed to believe that they can SEO your video content and get you magical results in Google and every other search engine just because they say so. The problem is, no one knows how SEO video content. No one. Not us. Not Matt Cutts. And certainly not Divinity Metrics.

OK, maybe Matt Cutts knows. But he’s not telling. So the rest of us have to guess. Divinity Metrics wants you to believe that they have the secret. And if you go to their website and examine it for best practices of SEO, not only will you NOT see anything even remotely resembling SEO, even traditional SEO, but you can’t even tell that they know what SEO is. The index page has – count ‘em – five, yes 5, meta tags with it’s whopping PageRank of 1:

< meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" >
< meta name="Author" content="Divinity Metrics, Inc." >
< meta http-equiv="Expires" content="Fri, 1 Apr 1999 23:59:59 GMT" >
< meta http-equiv="pragma" content="no-cache" >
< meta name="viewport" content="width=1024" >

Of five meta tags, they can’t even squeeze in one useful one? No title tag? Where’s the description. You’d think they could at least give their index page a keyword tag. Nope. No useful meta tags. Just these silly tags that no search engine robot cares about. And they want your video SEO business.

Visit the company’s blog and you see blog posts all the way back to March 2007. They look busy. Again, PageRank 1. In one year’s time they’ve only been able to muster a PR1? I have a blog I started in November 2007 and it’s already at a PageRank 4. My guess is they backdated those posts this past week to make you think they’ve been online awhile. Sorry. I’m not fooled. Are you?

When it comes to video SEO, I’m all for it. But I’m not looking for Cinderella’s slipper. And you shouldn’t be either.

Professional Management for Business Blogs

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22 Responses to “Beware Of The Video SEO Wolf At The Door”

  1. mp3traker says:

    I stumbled on your blog on google and after reading a few of your other posts, I’ve decided to add your rss to my Google News Reader.

  2. Angel art says:

    Hi, Nice info , too true !! But i want know What is the best Video Marketing course on the market for newbies?

  3. Video, as I know is really good for SEO.
    it makes the website more attractive for the user.

  4. promises the sun and moon through some abstract term called “video metrics.” You are supposed to believe that they can SEO your video content

  5. The best thing for video SEO is get your keyword in right at the start of any description then social bookmark the video link, gets my videos into the middle of Google :)

  6. SEO Leeds says:

    brilliant post! it’s nice to see the charlatans being exposed for shoddy practices, you have to be wary of companies who promise the earth yet cant even optimise for their own site
    .-= SEO Leeds´s last blog ..SEO Yorkshire =-.

  7. Seo Surrey says:

    It won’t be long before Google are reading the content of video, anyway people love video, they can only be good.
    .-= Seo Surrey´s last blog ..Seo Surrey =-.

  8. angelawebber says:

    Yes, videos can be a great help in any type of tutorials.

  9. angelawebber says:

    HI, can anyone help me find good video tutorials on SEO?

  10. inflatables says:

    Video, as I know is really good for SEO.

  11. hiii….Most people who are newbies to online video marketing tend to assume that video search engine optimization is all about getting your videos into YouTube, and expecting them to appear in Google’s search results. However, I argue that you have a big advantage with Video SEO if you learn to optimize your own website and video on your website first….!!!

  12. dan says:

    I agree. All that can be done with video is a good title tag. Other than that all I can think is possibly putting notes in the source code. Nobody can write software to cache video speech yet and it’s 2011 now.

  13. aflam says:

    Video, as I know is really good for SEO.
    it makes the website more attractive for the user

  14. Hello!
    I want to know Which type of video is good for seo?
    And where can I find good video for seo?
    Please give me some information.

  15. great post! I totally agree with you video blogging would be the next trend.

  16. Edmund says:

    I think video provides a better user experience and adds value to a website. People will be more likely to bookmark your site and come back again another day.

  17. Video marketing is a new buzz in online world.. SEO experts have focusing more on it.. Good title tag helps to make the video more effective

  18. JNB says:

    i agree, videos can be very useful ads

  19. Obviously this post was written a while back, so it’s good to know that video SEO has taken some good strides towards more marketing relavancy. Great post, though.

  20. I agree with you videos are very good to rank well and they help in getting more customers.
    Seo Link Monster Review´s last [type] ..Seo Link Monster Effective Link Building Tips

  21. Sms says:

    Hi,Nice information

    It is true that video submission can increase traffic on any site..

  22. Expert says:

    Thanks for the Video tips, Simple, but true. Everyone should read this article.
    Expert´s last [type] ..FACTORS OF OPTIMIZATION

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