All Entries Tagged With: "web pages"

Onsite Or Offsite Blog?

When you set up your company blog, should you set up a blog on your website or at a separate domain name?

Good question. It depends.

There are advantages and disadvantages to both blogs. Many companies could benefit from both types. An onsite blog will get you original content on your website every day and give you more web pages indexed at the search engines on your domain name. That’s a big benefit, especially if you have a small, static website that doesn’t get much attention otherwise. On the other hand, if you have a large website that needs some inbound link juice then an offsite website can help you with that. The offsite website will add pages to the search engines’ indexes as well, but since it is on a separate domain name it won’t help your website any. But the links that you build from your offsite blog can boost your PageRank with relevant links and if you have a high enough PR then that will help build quality links as well. Plus, you can use the offsite blog to drive traffic to your website.

In many cases, a combination onsite company blog and an offsite blog can give you maximum benefits as you build quality links and keyword-rich web pages through your blog. For a consultation on which type of blog is best for you, visit Blog Content Provider and fill out our contact form.