All Entries Tagged With: "twitter"

The Blog Writing One-Two Punch

I used to call a combination of blog writing and article writing for Internet marketers a powerful one-two punch. While it can still be a powerful marketing puglistic combination, I’ve discovered one that is even more powerful – the blog-Twitter punch.

Savvy Internet marketers have discovered that Twitter is one powerful traffic driving machine. But if you use Twitter for delivering the hard sell, it likely won’t do much for you. Twitterers who are successful at using Twitter to drive traffic to their blog then to their website are doing it by using Twitter as a reputation tool to draw followers to themselves then to drive those followers to their blog and website where they can close the sale. It’s powerful targeted marketing. Have you set up your Twitter account yet?

Should You Use Automated Software To Build Your Following?

Every day now I see the next automated software for Twitterers being harked as the next great thing. Get 16,000 new followers automatically in 90 days. Gain thousands of followers automatically with no effort while you sleep. You know the deal.

The problem with these automated packages is that they work too well. It’s not that they don’t work at all. They work too well.

Yes, you’ll get thousands of followers, but they won’t be targeted followers, and chances are those people following you won’t have the slightest bit of interest in what you have to offer. I’d rather have a list of 1,000 highly targeted followers than 20,000 non-targeted followers.

A few years ago you’d see the say hype about blogs. Get instant trackbacks! Increase your RSS subscribers by the hundreds! Same deal, different program. You still those too, but not as often as you used to. I think the charlatans and snake oil salesmen finally realized they were going to sell as many as they sold and they moved on to the next great thing. Now it’s Twitter followers. Same game, same story, different day.

Don’t fall for it.

Will Google Introduce Real-Time Search?

It’s been rumored for awhile. Twitter will knock down Google. Google will buy Twitter. The two will marry and live happily ever after. Yada yada yada

OK, let’s get real. Loic Le Meur, founder and CEO of Seesmic, asked Larry Page what he thought about real-time search. The Page said he thought it was a good idea. Actually, it something like, “Yeah, I know, Twitter’s kicking our ass, but I need to look good so I’m going to say we’ve always needed it and now those pogues down in future product development are agreeing with me now that they see Twitter kicking our asses.”

Or something along those lines any way.

So the big question is, will Google develop a real-time search engine? Will it use semantic technology? How will its ranking algorithms be structured? Will domain age go away? Will blogs benefit?

Stay tuned. More to come.

Is Twitter A Blogger’s Best Friend?

Should you be on Twitter? Should you have a Twitter account? I think you should. But there are other reasons to use Twitter. Even if you aren’t a Twitterer yourself, you can use Twitter as a blogger to help you come up with topics to write about. This ability plus the use of Twitter to promote your blog posts is a very powerful combination.

CNET recently reported that Twitter Search is adding the ability to crawl links, making Twitter Search an actual real-time search engine. That means in addition to finding the latest tweets on a given topic you can also find the latest blog posts and other information published online by conducting a Twitter Search. While I wouldn’t abandon Google just yet, this does add a level of competition between Twitter and Google. In terms of real-time search, Twitter wins.

Of course, Twitter hasn’t officially announced the availability of this technology or started allowing users to search the entire Internet. But when it does then every blogger would benefit by using Twitter to promote their blog posts. Twitter will likely the the way that future searchers use to find information right now, the most recently published information, on a topic of interest. And you’ll want to be there.