All Entries Tagged With: "social networking"

Putting Your Money Where Your Mouth Is

Feel that social bookmarking is an important part of your marketing plan? What percentage of your Internet Marketing Budget is allocated for social bookmarking and social networking then?

This study shows you how marketers acknowledge social bookmarking with their words but not with their dollars.

Social media unworthy of budget?
by Helen Leggatt

Seventy-eight percent of marketing professionals polled in Coremetrics’ annual “Face of the New Marketer” survey saw that social media marketing was a way of getting an edge on their competitors. However, just 7.7 percent of their total online marketing spend was allocated to it compared to 33 percent to online advertising and 28 percent on online promotion design and implementation.

Are you putting enough time and money into your social bookmarking and social networking plan? I think the study is wrong as far as the percentage that is spent on online promotion design and implementation though. I believe if you factor in smaller businesses the percentage that goes into those things is much higher because they have smaller budgets even though design costs stay the same.

Here is more from the actual survey;

58% of respondents have implemented user-generated content or reviews in the past year
31% of respondents have implemented a blog in the past year
25% of respondents have implemented an RSS feed in the past year

For next year,
50% of respondents plan to implement user-generated content or reviews
22% of respondents plan to implement a blog
20% intend to implement social networks, and another 20% plan to implement an RSS feed

If your company is one of those that is planning to implement more social networking, blogging, rss feeds, etc., and you lack the tools or expertise to implement it wisely, email namecritic@blogcontentprovider.com with your phone number and url. We will help you create a plan that fits your budget.

Want Yet Another Social Bookmarking Toolbar?

Is there any room left for your browser to actually see webpages? Are you a social marketing Guru who has a membership at 40 or more social networking or social bookmarking sites? Well there is a new one you can add.

My FB Toolbar: Facebook Toolbar for Internet Explorer
by Adam Ostrow for Mashable.com

Internet Explorer users, your Facebook toolbar has finally arrived. Facebook launched a browser toolbar for Firefox last year, but has not yet made available an official toolbar for IE, which, despite what you might like to believe, still owns the majority of the Web browser market.

PC World List Of Tech Disappointments Includes Social Bookmarking

Hmmm. I like PCWorld but this guy is making predictions about social bookmarking I find hard to believe. It was a list of the 15 tech disappointments of 2007. I’ll share a couple of them.

#13. Web 2 Woe: Social Networks

Memo to Badoo, Bebo, Catster, Dogster, Facebook, Faceparty, Flickr, Flixster, Hi5, Hyves, Imbee, Imeem, MySpace, Mixi, Pizco, Pownce, Takkle, Twitter, Virb, Vox, Xanga, Xing, Zoomr … and the 3,245,687 other social networks clamoring for our limited attention spans: We got it. Making connections between friends is cool. Sharing photos and videos, even cooler. But it’s all so… 2006. Haven’t you got anything new to show us?

Here’s a safe bet: Two years from now, 90 percent of these networks will be gone and their founders will be back working at Starbucks. I’ll have a double mocha frappucino, please.

I would not call that a safe bet with DIGG selling for $300 million.

#4. In a Sorry State: Yahoo
We can’t say we really expected much out of Yahoo in 2007. Giving CEO Terry Semel the boot was probably a good thing–especially after his $230 million compensation package came to light. Installing the original Yahoo, Jerry Yang, as head honcho also seems like a smooth move, even if the company seems permanently stuck in the number two position behind Google.

Yet there’s one area where Yahoo can lay claim to being number one: creating political prisoners. At least three times over the past five years, information supplied by Yahoo to the Bejiing government has led to the incarceration of Chinese dissidents.

This year, Yahoo executives admitted they’d lied to Congress when they claimed not to know why the Chinese demanded their subscriber data. Yang and general counsel Michael Callahan were forced to deliver a humbling public apology in front of a Congressional committee. Shortly thereafter, the company settled a suit brought by two of the dissidents’ families.

Not so smooth.

Hmmm. I agree. Not too smooth.

#3. The Anti-Social Network: Facebook Beacon
We have to give props to Facebook for stealing the social networking spotlight from MySpace this year. But once it got up on stage, Facebook laid an egg. For example, opening up the Facebook platform to third-party developers was inspired. Now, six months later, those viral-to-the-point-of-influenza Facebook apps are mostly just irritating. (For the 27th time: No, I do not want to spam everyone in my network with another movie quiz, thank you. Now go away.)

The introduction of Facebook’s Beacon advertising program was more than disappointing–it was disturbing. Suddenly, anything you purchased on Amazon, Overstock, Fandango or three dozen other sites would be broadcast to your Facebook friends. Worse, even when you were logged out, Facebook still gathered the information, though the company says it didn’t use the data.

CEO Mark Zuckerberg apologized and offered subscribers easier ways to opt out of Beacon, but the damage was already done, says Richard Laermer, principal at RLM PR in New York and author of Punk Marketing.

“The idea behind Beacon is fascinating, but the fact that it was being done for subscribers by someone else was less than cool,” he says. “It’s like me fishing in your trash can for your store receipts (you haven’t spotted me yet?) and then telling other people what you’ve bought. Not illegal, but oh so creepy.”

How much damage has Beacon done to Facebook’s rep? “Their PR value just went down about 40 percent,” he adds.

Good try on the whole beacon thing Facebook. That qualifies as a really huge backfire more than just a disappointment.

Windows Vista was number 1 on his list. I’m sure that is a surprise.

Social Dateworking?

I guess that will be the next catchphrase among the more social seo people in 2008. remember you heard the term here first. Well, don’t. It’s pretty cheesy so i don’t really want to be the one credited with coining this phrase.

Match.com hooks up with Facebook
By Michael Estrin

What do you get when you combine a popular dating site with a hot social network? If you’re IAC boss Barry Diller, it could be a match made in heaven. According to an Associated Press report, IAC’s Match.com plans to release a new application in conjunction with Facebook later this week that will link users from both sites.

Known as Little Black Book, the Match Facebook application is designed to give the dating site more of a social networking component while giving Facebook access to Match’s roughly 15 million members. Little Black Book will match Facebook users with other Facebook users who are on Match.

Yeah. Social Dateworking. That will be my term for facebook fom now on. They get their own category. I guess for some seo people who use facebook for social marketing and who spend all of their time on the computer will now have a chance to find dates while they do their marketing.