All Entries Tagged With: "search rankings"
Blog Content Drives Traffic – Plain And Simple
There are two posts that stand out today and both reinforce our message that content, regular content, is one of the surest ways of gaining a decent rank in organic search results. Blogs and blog content is one of the easiest ways of publishing that content. Hiring a blog writer makes the task even easier. So what are those two posts?
The first one almost screamed the message – The Most Amazing Sentence On The Internet. And it was. What was the sentence?
No other marketing piece can do what adding fresh content to your web site can.
Do you view content as a marketing tool? It is, in fact, almost everything you do to a website or blog has some sort of marketing effect. Adding fresh content, particularly content that users find helpful is very definitely marketing. I repeat my earlier statement – blog content is one of the fastest and easiest ways to add that content. You don’t need any special programming skills; if you can open a word-processor then you can open a blog and create content. If you don’t have the skills or talent to create content, think again. Almost everyone can. Of course, if quality is your benchmark, then by all means hire a professional content creator.
That leads me to the second post that stood out today – Do you need a website content writer? This type of post is starting to appear quite frequently across the net as more and more people realize they have writing skills and can sell their services. As a website or blog owner, the key is to weed out those who are not as skilled as they profess and to find writers who are skilled. This is where a professional blog content service comes into play. They have proven track records and experience in not only providing the content, they can also provide a range of blog services such as comment moderation and blog maintenance.
If you’re running a business, can you afford to not use the services of a professional blog management team.
Blog Ghostwriting Lets You Get On With Business
Search engine optimization is a slow process, a process that can take months to see results. You can speed that process up by adding a blog to your website. You can speed the process up even further by creating a self hosted blog on a separate server to your website. The one argument we frequently hear is that time is a big issue. It needn’t be. Get someone else to do the ghostwriting and you can get on with building your business.
If you are going to build your business’s online profile then you need to invest in your future. The small cost you pay today to create a blog and have a ghostwriter create the content will pay huge dividends in the future when your main business website starts to rank highly in search results. More importantly, a blog can help you add hundreds of long tail keywords, long tails that individually only provide a small amount of traffic, but collectively account for a large amount – and it is often more targeted.
What makes a website popular? Why does one online entrepreneur make more money than another? What Makes Home-Based Medical Transcription Lucrative? They all have one thing in common. They promote what they do well. For a business, a blog is the start. Add a social bookmarking and social media marketing regime to your regular posting and your blog will rapidly climb the search rankings. I read where one blog wondered “Is Social Search Just Getting Its Diapers?” It probably is – however the future is bright for social search and if you can take advantage of it now, you will be well placed when social search does advance.
If you are wondering where to start when it comes to creating a blog, I suggest you read Why Develop Your Own Blog Platform? first. There are plenty of good blog platforms around so don’t try and reinvent the wheel – go with what works. A post that reinforces everything we have said in the past describes How writing for the web differs from writing for print. There is a big difference between the two.
Blogs are an important tool for any business if they want to build their profile and increase visitor numbers. If you need a ghostwriter to get your blog off the ground and sending traffic to your website, contact a professional blog manager. They can develop your blog while you develop your business.
Why Your Site’s Bounce Rate Is Important For Rankings
Blogs are at a disadvantage in one regard: Traditionally, they have high bounce rates. That’s because readers generally read one post and they’re gone. This is especially true of subscribers.
But that may not matter in the long run even though bounce rates are important for ranking purposes. This isn’t proven, but I believe it’s true. Google has stated publicly that they measure traffic and rank websites based on traffic. But a high traffic site may not necessarily be of any value any more than a low traffic site with a low bounce rate. All things considered, a high traffic site with a high bounce rate may actually be holding a negative, not a positive.
Consider this: A site receives 100,000 daily visitors on a regular basis. 80% of those visitors are unique and 80% of those read one page and they’re gone, never to return. Would you want that? Or would you prefer to have 1,000 daily visitors of which 80% are loyal and return on a regular basis? I think we’d all rather have the latter, right?
Particularly if your site is a blog. You want readers coming back.
A loyal readership is much more valuable than high numbers of people that show up and leave. But I do believe that your site’s bounce rate may be an indicator of user value in the eyes of at least one search engine. Work on creating valuable content and your bounce rate will go down. You might even see a resulting increase in search ranking for some of your keywords.
Use Your Blog To Build Inbound Links
A blog is a great way to build inbound links. You can use an offsite blog to build links to your static website by posting daily and using your keywords as anchor text to build those inbound links. The best way to use a blog for building links is to augment other types of Internet marketing that you do and not try to do too much too soon. You don’t want the search engines thinking you are spamming and discounting those links. In the case of linking from your blog to your static site, moderation is the key.
There are two ways to make your blog’s inbound links for you:
- Sidebar
- In-text
Your sidebar links are permanent links and won’t help you a great deal, but they do help brand your blog and drive traffic to important pages where you want your traffic to go. Your in-text in-blog-post links are the best links you can have. The search engines love those links. And they count to help push your static site up in the rankings. Learn more about how an offsite blog can help you build inbound links.
