All Entries Tagged With: "search engine optimization"

FaceBook SEO

Is your FaceBook Company page doing all it can for you? Some of you may not even have a company page yet. If not, you’re missing another opportunity to rank well in search engines and another way to reach your target audience. If you don’t know anyone who uses FaceBook, you live in a cave. Your customers use it. So you need to have a presence there.

It’s easy to create a company page. Once you have done so there are even FaceBook Templates you can use to spice it up a little. Just do a search for FaceBook Templates in your favorite search engine.

OK, I have a FaceBook Company Page and found a template I like. What’s next?

Once you get a few likes you can get a custom URL. So instead of a set of numbers like facebook.com/394857687, it will be facebook.com/yourcompanynamehere. You can also add a keyphrase in your custom URL. Once you create your custom URL, you are stuck with it, so think about what you want there.

Next you need to add content to your wall. There are tools like TwitterFeed.com that will help automatically update FaceBook, LinkedIn and Twitter whenever you make a new blog post. But that is not enough. You need to go to your FaceBook page and share videos you uploaded to YouTube, articles that you have online somewhere and other things that will interest your targeted audience.

That doesn’t mean you have to put all of the content there. You can do a summary, then link to the content wherever it is on the web. part of Internet Marketing is the ability to get people to click links and follow where you guide them.

Once there, you need to make sure they are finding something truly of interest to them. Do not mislead people into following your recommendations. There are a ton of so-called marketers that think if they can trick someone into doing something or buying something that they are somehow a great marketer.

Great marketers tell you the truth and still make the sale. They don’t need tricks. So make sure you create quality content and recommend it to your FaceBook, Twitter and LinkedIn followers.

Adding content to your wall is easy. If you are writing a short summary you can just add it. If you want to write more, use the link that says NOTES in your sidebar.

Next make sure you use the INFO tab to add more information about you and your company.

That’s just some basic tips on how to SEO your FaceBook Page. There is a lot more you can do. But if you haven’t even done the things I mentioned here, you’re not ready for more yet. Call me at 512-322-9566 if you need help or you are ready to do more with your FaceBook Company Page.

Can A Blog Content Service Make You Money?

On the rise today are blog content services that promise to deliver great results for your business. Can such a service make you money or is blogging a do-it-yourself activity?

First, you must decide what you want your blog to do. Are you capable of writing your own blog? Not everyone is. Some people are not confident of their writing skills. You may not have the time to write your blog. Some of Blog Content Provider’s best customers started out writing their blogs every day. Now they hardly touch them.

If you commit yourself to a blog then you should make sure that it is written to every day. This is where a blog content service can very beneficial. You can still write to your blog any time you want. But a blog content service can ensure that you have content on your website every day and that the content is optimized for search engine traffic. This will ensure that you have two of the most important elements on your blog content: optimization and fresh daily content.

5 Featured Blogs

Take a look at the following blogs and tell me what you notice:

• Assistant for Real Estate
• SportsViews
• Red Hot Franchises
• Product Configurator Blog
• Gambling Tips Blog

Here’s what I see:

The Assistant for Real Estate blog is well designed and colorful. You notice it right away. The bright red makes the blog attractive and colorful, just like its owner. And the content is so well optimized and carefully crafted that Kandra Hamric, the assistant for real estate agents, has captured several of her key terms.

Sportsviews is a unique concept – a social website for sports fans. The site even allows members to start their own blogs and talk about what is important for them.

Red Hot Franchises is one of the most unique concepts we’ve seen in a long time. This company brokers franchise opportunities for the companies that hire it to promote them. A blog is the perfect promotional tool for such an endeavor.

The Product Configurator Blog reaches out to an entirely different market: Large complex selling organizations. Through simple optimization techniques and intelligent content, this company can reach its target market with one of the best marketing tools online.

How do you navigate through the difficult and competitive field of online gambling, particularly where gambling is legal – like in the UK? You start a blog and use it to promote your affiliates. The Gambling Tips Blog is very effective in promoting affiliates through search engine optimization techniques and brilliant prose.

Could you see you company profiting from any of these styles of blogging? Maybe you can consult with a blog marketing consultant today to see where you might take your blog.