All Entries Tagged With: "paulo coelho"

If It’s Good For Paulo Coehlo, Is It Good For You?

Bestselling author Paulo Coelho says he blogs. So does that mean you should to?

The interesting thing about this article is that Coelho says the marketing people in major publishing houses told him he should be “mysterious” and hang out in the ivory tower. Well, that’s how they are in the publishing houses, and that’s why there’s a huge revolt among authors and they’re flocking to the Internet to take control of their own marketing.

The fact of the matter is that everyone from best selling authors to small business owners are starting to see the value of a blog. And if you haven’t seen it yet then I’d say open your eyes. You’re about to hit with a brick.