All Entries Tagged With: "niche blogging"
Can Your Niche Be Too Narrow For Blogging?
If you are looking for the right niche for your blog, you’re in luck. It’s out there. But can your niche be so narrow that blogging makes no sense?
The surest way to find out if your niche is too narrow for blogging is to do research how many people actually make searches for the keywords associated with your niche. Whether you are in real estate or sell apple-flavored toothpicks, you’ve got to find the right market for your product or service. But if only five people per month search for what you are offering you are going to have a hard time closing any sales.
Sub-niches are a great way to narrow the field for your product or service. I’ve seen this happen in many different niches. For instance, green building is one niche within the real estate niche that has become popular. The travel industry could have several sub-niches that are profitable. Many other industries can make room for a host of sub-niches as well. But you have to be careful not to narrow it down too far. Otherwise, you’ll be carving yourself out of the market.
Should You Start A Local Blog?
Local blogging is gaining in popularity. Should you start one?
Let me tell you why you might want a local blog, and it doesn’t matter what kind of business you are:
- People love doing business with other people near where they live.
- A local blog can be another way of gaining traffic to your main website or blog.
- You can use a local blog to geotarget key terms that are important to your business.
- One or more local blogs can establish you as an expert in your niche in a particular geographical area.
- Local blogs can be used to reach people you would not ordinarily reach.
- It is relatively easy to build a community around a niche local blog
Local blogging is gaining in popularity. No matter what niche you are in, a local blog can make you the local expert in that niche. You have to be careful that your niche isn’t too narrow for your local area. But you can have a local blog as well as a global blog targeting the same niche and gain traction as the local expert in your niche. That leverage will translate much easier into the global expert that you want to be.
Niche Blog Marketing For Products For Sale
There are still a lot of people around who do not believe blogging and social bookmarking can lead to sales for commercial products. Just like those that thought blogging was only a fad back in the 90s, bloggers who think that blogging and social bookmarking have no real benfit for businesses and product sales will learn they are wrong.
Many SEO people are convinced the only way to make money on the web is to rank well in the search engines and that you live and die by search engine traffic alone. Smart SEO people do not rely solely on search engines and try to get traffic from many different sources.
Here is a good example of a niche blog using the blog to sell product. It is well put together and with social bookmarking will likely rank well in the search engines for their products. With social bookmarking added into the mix they are also likely to make sales that do not go through the search engines.
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