All Entries Tagged With: "Microblogging"
Twitter Tips: Just A Little Friendly Advice
After Twittering for a couple of months I’ve got a few tips on how to best use Twitter for some effective marketing:
- First, add valuable information, not trivia
- Shorten your long URLs because you only have 140 characters
- Don’t spam – you won’t get link juice from your tweets any way
- Don’t make your tweets short sales come ons
- Be selective choosing your friends and the people you follow
- Manage your time; it’s addicting
- Don’t follow everyone who follows you
- Don’t just click on any link; some people hide malware with short URLs
- Brand yourself with your company name as your Twitter profile
- Block spammers
Twitter is a useful tool, but it is a tool. Know its limitations and don’t expect miracles. You can increase your reach with Twitter, but it doesn’t happen overnight.
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Twitter Tools: The Automatic Way To Microblog
Microblogging has become all the craze and Twitter is the leader in this realm. What is microblogging? If you do it the Twitter way, you write a little post of 140 characters or less. Twitter Tools is a WordPress plugin that automatically tweets your blog post when you post it. The message appears like thus:
namecritic New blog post: Disaster Aid: What Are You Entitled To? http://tinyurl.com/5urc56
It’s starts with your Twitter name, followed by “New blog post” and a short description with the URL to the post linked as a Tinyurl. Beautiful!
With Twitter Tools you can have one Twitter post automatically done every day with no effort. All of your followers will see it and the more followers you have the better off you will be to market your blog. But you have to have a Twitter account.
Is Twitter Like Blogging
I’ve been thinking about Twitter ever since it first came out. I wasn’t sure I wanted to do it. My thought was that it would just be one more thing I’d have to do every day and waste more time that I could be spending managing client projects. Boy was I wrong!
Twitter doesn’t take long at all. You’re only allowed 140 characters per post. If you don’t post too many times in one day then it won’t take up so much time. I keep one tab open in my browser with Twitter running. All day long. When I’m ready to announce to the world what I’m doing then I just type in a quick “Blogging -” and post a link. Or, sometimes, I’ll ask a question like “Who does Sarah Palin think she is?” then link to my post.
By asking a question and providing a link like that, I leave the impression that I might be reading rather than posting. That way, if people are interested in the topic but don’t really care what I have to say then they’ll click the link. I’ve seen other people use a strategy like this: “Reading” followed by a link.
Over the weekend I posted that I was creating a job opportunity on Craigslist. I had a couple of people message me through Twitter asking me what was the job opportunity. I can’t do that with blogging.
Twitter is what is called Microblogging. It’s another way of marketing your business and you can reach certain people that you won’t find through blogging or other online marketing streams. As you meet new people and follow them on Twitter then some of them will follow you. You can even reply to messages they leave on Twitter and they can respond to yours as well.
Twitter is a nice addition to your blogging activities and allows you to quickly promote a blog post to your followers and fans. Thinking about Twitter? Sign up and follow me.
