All Entries Tagged With: "local SEO"
Blog & Mobile Marketing: How Mom & Pop Took On Pizza Hut And Won
(Source) “While our major competitors have either mobile ordering or text ordering, we’re the first to offer both nationally. When you use Total Mobile Access, a hot and delicious Pizza Hut pizza is just a click or a text away.”
Now, I found this interesting. Regular readers of this blog a few days ago saw us discussing an article by Gene Marks at BusinessWeek in which he said small businesses don’t need mobile marketing (among other things, including a blog). Well, how does Gene propose that these small business owners compete with the likes of Wal-Mart and Pizza Hut?
If you were around back in the 1980s you’ll remember that Wal-Mart drove many small business retailers out of business just by opening up locations in their neighborhoods. Smaller businesses couldn’t compete with Wal-Mart’s low prices and availability of a wide variety of products. Now, because Pizza Hut is willing to embrace 21st century marketing, small towns run the risk of having no choice when it comes to ordering pizza. Their only option will be Pizza Hut. That is, unless the small town business owner gets with the program and stops marketing like it’s 1999.
Internet marketing is not as difficult to understand as some make it out to be. Just picture this: Mom & Pop Pizza, across the street from the local Pizza Hut, which has been a staple of Rural Small Town, Texas for 20 years because of it’s handmade pizza dough and real Italian-style pizza, decides to add a blog to its 5-page website. Previously, the website consisted of a home page, an About Us page, a page that consisted of the full menu of items (a favorite among the local population), a page for the kids, and the Contact Us page where people would go for the phone number when they called in their order. But Mom & Pop decide to upgrade their website.
Among the upgrades are:
- An interactive blog
- A mobile ordering button on the blog’s sidebar
- And a mobile ordering button on every page of the company’s website
That’s it. Because the company’s owners took the time to understand SEO, local mobile phone users and passers through can easily find their website, read their blog detailing the process the family uses to make its pizzas (along with many other fun and interesting facts about the community), and call in their pizza from their mobile phone on their way over. Because of modern technology, Mom & Pop just became more competitive without losing its small town family charm. Not bad for science fiction. Except it isn’t fiction.
