All Entries Tagged With: "link building"
Consistent Daily Blogging Still Works
In a forum the other day I had an interesting conversation with a couple of marketers. They believe somehow that content isn’t king. In fact, one of them went so far as to say that links are king. But if you try to build links to a web page with no content then Google is going to have a hey-day with you. My view is that links are just another form of content – off-page content.
Links are important, but on-page content should always be your starting point. Some people think that quantity of content is what makes or breaks your site or blog. Not true. Quality of content is far more important. But quantity does help. Especially on a blog.
Google will only rank one page on a website for a particular key phrase. Which blog post do you want that to be? Preferably, it will be your blog’s index page. But you won’t get your index page ranked highly on Google for popular key phrases without targeting that key phrase consistently over time. We’ve proven that you can do this. Yes, it takes time. And the more competition you have for your key phrase, the longer it will take.
At Blog Content Provider, we don’t discourage alternate ways of driving traffic and making money. But we do encourage using the search engines to take advantage of the natural, free ways you can rank your pages. Consistent daily blogging is one of those ways. We’ve done it time and time again, and we’ll keep doing it as long as it works.
Two Blog Strategies For Gaining New Business
Is there a trick to using your blog for business? Basically, no. You can develop relationships with your customers and use your blog as a tool for building business. There are two ways to go about it.
Many people try to keep their blog focused on developing relationships and providing quality content. The reasoning is that as people learn to trust you more they will feel more comfortable doing business with you. That’s a good strategy.
Another useful way to do it to use your blog as an SEO tool. Links and search engine saturation are two important measures of SEO success. By using your blog to build these two measures of SEO and therefore improve your search engine rankings you increase your chances of attracting business through organic searches.
Of course, there are no guarantees. There are risks associated with choosing one of these strategies and ignoring the other. If you use both strategies simultaneously then you increase your chances of attracting new business through your blog. Learn more about how this works at Blog Content Provider.
Why Blogs Get Ranked Faster Than Websites
If you’re wonder whether blogs or websites are easier to rank in the search engines, consider these attributes of blogs that make them easier to rank and allow you better marketing opportunities:
- Daily posting invites search bots more often – A daily blog post will keep the search engine spiders returning to your website to crawl it every day.
- More opportunities to rank in the search engines – For every post that you post on your blog, that’s one more way a visitor can find you.
- Ping services keep your blog posts visible - By pinging the various ping services every time you post to your blog you are keeping your blog visible in the blog directories and ping services such as Technorati.
- Ping services also build your links faster - As more people read your blog they will link to it.
- Social bookmarking drives more traffic and links to your blog – By using social bookmarking services to promote your blog, you attract more visitors and more links and the social bookmarking links sometimes act as inbound links that drive up your PageRank.
- A well-optimized blog post can rank faster – Since the search engines are visiting your blog more often any activity that you do on that domain will get your blog ranked faster for the keywords that you are targeting.
Even though a blog has the potential to get you more traffic and get you more visibility in the search engines faster than a static website, you still don’t want your blog to be your primary website. People don’t buy from blogs. They read them for information. They will then visit your website and make their purchase there.
Getting Links To Your Blog – Social Poster
This video is about a tool you can use to social bookmark your blog posts more effectively. It’s not an autosubmitter. There is some work involved. You have to join the social bookmarking websites. You have to join social poster as well. Above all, you do have to follow directions because there is some setup involved.
But in the long run, once everything is set up, this tool could save you a lot of time with your social bookmarking duties.
