All Entries Tagged With: "Internet marketing"
Putting Your Money Where Your Mouth Is
Feel that social bookmarking is an important part of your marketing plan? What percentage of your Internet Marketing Budget is allocated for social bookmarking and social networking then?
This study shows you how marketers acknowledge social bookmarking with their words but not with their dollars.
Social media unworthy of budget?
by Helen LeggattSeventy-eight percent of marketing professionals polled in Coremetrics’ annual “Face of the New Marketer” survey saw that social media marketing was a way of getting an edge on their competitors. However, just 7.7 percent of their total online marketing spend was allocated to it compared to 33 percent to online advertising and 28 percent on online promotion design and implementation.
Are you putting enough time and money into your social bookmarking and social networking plan? I think the study is wrong as far as the percentage that is spent on online promotion design and implementation though. I believe if you factor in smaller businesses the percentage that goes into those things is much higher because they have smaller budgets even though design costs stay the same.
Here is more from the actual survey;
58% of respondents have implemented user-generated content or reviews in the past year
31% of respondents have implemented a blog in the past year
25% of respondents have implemented an RSS feed in the past yearFor next year,
50% of respondents plan to implement user-generated content or reviews
22% of respondents plan to implement a blog
20% intend to implement social networks, and another 20% plan to implement an RSS feed
If your company is one of those that is planning to implement more social networking, blogging, rss feeds, etc., and you lack the tools or expertise to implement it wisely, email namecritic@blogcontentprovider.com with your phone number and url. We will help you create a plan that fits your budget.
