All Entries Tagged With: "Internet marketing"
Blog Marketers: Share Your Tips Now
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Use A Blog To Market Your Business
Some of this advice is pedestrian and I’ll tell you which ideas presented are just that. But it is the same advice that we’ve been giving our customers for years.
How a Blog Can Be Used For Internet Marketing
Did you know that blogging can actually increase your sales? It’s true! Blogging is an effective internet marketing technique than can increase interest in your business and bring in more sales because it helps to broaden your audience with very little effort.
Creating a blog either on another page of your website or using one of the free blog hosts like WordPress or Blogger allows you to speak more casually about topics related to your business. A blog is a more personal medium in which you can write, post pictures or videos of things that would be of interest or amusement to your potential customers. By including regular links to your site and products as well as a few posts specifically about your business, you are able to peak people’s curiosity and interest and give them easy access to your business.
This is the pedestrian part. You really want your own domain name. You don’t want a blog on a free host. There are several reasons why.
First, if you own the property then you control the property. No one can kick you off.
Secondly, you can have more influence on the neighborhood. The free blog hosts have a bad reputation for attracting spammers. By hosting your blog on the same servers as these spammers, you will get a similar reputation. Online, you are who you run with. But if you host your blog on a server where you know there are no spammers then you’ll get much better search engine results.
I’d never tell anyone to host their blog on a free host. A domain name only costs $10 per year. If you can’t afford that then you shouldn’t have a blog.
Examples of interesting things that you can blog about in order to utilize your blog as an internet marketing tool include: funny news about your industry, your products, reviews of sites that are related to your business (not your competitors!), news about new products to look out for, etc.
You can take the opportunity to post pictures of your products or upload personal videos about your company. Remember that your posts should be light, easy to read and informative, and again; sprinkled with links to your main website so that you are making the most of this easy internet marketing technique.
We use these strategies all the time for our clients and they work. Use your blog as a marketing tool and you’ll quite surprised by the results.
While blogging may be quite easy, far less technical and require less work than some other internet marketing techniques, you need to remember that it is still work. As with any other venture you embark on; the more effort you put in and the more time you invest; the bigger the pay off. Updating regularly and keeping your blog as fresh and interesting as possible is a must if you want to succeed. Also, make sure to use all of the same keywords for SEO purposes that you do with your website to help you as well.
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Article Source: http://EzineArticles.com/?expert=Fransesco_Ronnie
Blogging is a powerful way to market your business online. Every time you post a blog post you add new content to your website and build new links. Both of these provide SEO benefits and you’ll be inviting the search engines back to your website to crawl it every time you post a new blog post.
For more information on how you can get a company blog, visit Blog Content Provider.
Should You Replace Cold Calling With A Blog?
I read an article title recently that caught my attention: “Can a Blog Replace Cold-calling?”
As you might guess, the article was about sales. Cold calling has been around a long time. Every sales person who has done any sales at all for the past 50 years has used it. But has it run its course?
One of the most interesting statements in the article, I thought, was in the first paragraph:
If you’re cold-calling me then you probably need me, not the other way around.
That’s an interesting comment because it’s not something you’d expect to hear from a salesperson. If you are cold calling prospects then you likely believe that they need what you have to sale. Otherwise, why are you calling them?
A blog is a different vehicle altogether from cold calling. It serves a different purpose, although there is some overlap. Both blogging and cold calling, for instance, can be used to great effect to generate leads that might lead to a sale. But the methods used are quite different.
With blogging, your hope is that your prospects will find you. Internet marketing puts the consumer in the driver’s seat and not the marketer. But that doesn’t mean the marketer can’t close the sale or get the business. It just means that he has to be a bit more savvy than just throwing mud on the wall and hoping it sticks, which is more what cold calling is. Nevertheless, while I believe that blogging has its place in the marketing pantheon, I also believe that cold calling has its place. In fact, you can use cold calling to drive traffic to your blog.
The problem for marketers in the 21st century is that old methods still work, but not as effectively as they once did. It isn’t time yet to replace traditional marketing methods with online marketing completely. But you don’t want to use blogging and other Internet marketing methods to compliment your current marketing strategies, even cold calling.
What’s A Blog? Is That Some Pyramid Scheme?
If you’re like me, you sometimes have a hard time explaining to people what a blog is. They don’t quite get it. Especially if they don’t spend a lot of time online. But it really isn’t hard and your customers can benefit if you tell them just what to expect from a blog.
First, you have to get them to understand that it isn’t illegal or unethical. It’s simply a daily tip sheet or communication tool to bring you closer to them without having to speak directly face to face or by phone every single day. You can communicate with all of your customers at one time, and even potential customers, through your blog. Once they understand that concept then they will be interested in reading your blog.
But how do you get them to subscribe? Well, that’s a different question altogether and if they didn’t understand what a blog is then they definitely won’t understand RSS. You’ll get frustrated trying to explain that one. But everyone understands e-mail. And if you want your customers to be able to read your blog posts in their e-mail inbox and they’re interested in the convenience of doing so, rather than try to remember your blog’s e-mail address every day, then a blog promotion newsletter just might be for you.
Find out more about blog management and blog promotion newsletters from Blog Content Provider.
