All Entries Tagged With: "happy customers"
The Happiest Blog Customers In The World
After two years of steady blogging and selling my blogging services, I have discovered that there is a sure recipe for a happy blog ghostwriting customer. It might come as a shock, but it’s the shocking truth. The happiest customers I have are the ones who do nothing.
That sounds strange. But I’ve learned that my happiest customers are the ones who give me the keys to their blog and just let me drive. They may opt to sit in the passenger’s seat or might decide to get out of the car altogether, but they’re happy. And that got me to asking a very serious question: Why are my happiest customers not involved in their blog as much as the customers who go away unhappy? I think I know the answer.
Everyone wants their blog to shine. Who doesn’t? I mean, you spend all that time and money researching blogging, what it is, what it can do, why you should do it, etc. and you finally decide you want to set one up for your business so you can reap the benefits. But, you don’t have the time to write a blog. You need to hire someone to write it for you, or just not have one. And you’ve already decided that you need one. So it’s time to get out the whip and start cracking copywriters to get their nouns and verbs in shape.
Passion. It’s a killer. You know that rising divorce rate? It’s all because of passion. Men so passionate about their wives that they get jealous when she talks to someone at the phone company about the overcharges that appeared last month. It hits bosses too. So passionate about doing the right thing for the customer that they ride their employees like a bucking bronco. In two years they discover they have no more employees to ride. It’s a sad, sad story, and it happens all the time.
We understand that you want your blog to be the best. So do we. But let’s understand what that means: It doesn’t mean that every word is spelled correctly. It doesn’t mean that you have more words on the page. It doesn’t mean that your image is always reflected exactly as you see yourself. It certainly doesn’t mean that you’ll never have a complaint or a negative comment on your blog. So what does it mean?
With Internet marketing, people want the big ‘T’ word. Transparency. Not in a casual sense, but in a real world, I’m-human-too sense. In other words, a mistake here and there isn’t going to kill the business. In the blogging economy, a misspelled word can actually make you money. Of course, we don’t intentionally misspell words (well, not always), but think about it. A lot of people are poor misspellers. How many times have you seen someone spell “traffic” with a ‘k’ or Brian with the ‘a’ and the ‘i’ transposed? It happens all the time and they’ll do it in the Google search box too. What that means is, those are potential opportunities for you to capitalize on natural human error. You can’t do that with your company brochure, but you can do it with your company blog.
That’s just one way that blog marketing is different than traditional marketing. Many of our customers come to us with high expectations (as they should), but then when we show our human side and fail to meet every expectation (developed from years of doing business off line with overpaid copywriters) they want to crack the whip. They want the whole world to stop so that every little word can be spelled correctly. Sorry, but I’m sure 1,000 blog posts from now that one little misspelled word is going to be small potatoes. If it was your first blog post ever, only about five people will likely ever see it. Two months from now that blog post will be buried under a sea of keywords. I could go on, but I won’t.
So you want your blog to shine. It will. If you do one thing. Let us write us for you and don’t be overly concerned over the small things. Take a cue from our happiest customers. They’re making money on their blogs because they let make an error or two. That’s not to say we can’t take suggestions or receive ideas for blog posts. Our happiest customers send us those. Some of them fairly often. But our focus is on the bull benefit of the big picture and when we can focus on that big picture then we create happy customers.
