All Entries Tagged With: "feedburner"
Should You Provide RSS Or E-mail Subscriptions
It’s true, many people online do not know about or understand RSS (Really Simple Syndication). They wonder if it’s called RSS then why isn’t it really simple? Well, it really is, but you have to put your mind around it. It can be a challenge at first if you aren’t real sure about it.
Really Simple Syndication started as a way to help content readers get the content they want on a regular basis without having to visit every single website that produces content. If you are a content producer or content publisher then you can expand your readership by offering RSS feeds. But what does that mean?
RSS feeds deliver content to people so that they can read that content in the format in which it was produced without visiting the original source. Content that can be delivered through RSS includes website content, blogs, articles, podcasts, videos, and any other digital content that can be produced in this millennium. So how do you do it?
Well, there are a number of ways, but I’m going to recommend one simple way to do it that doesn’t require a lot of technical knowledge. Open up a Feedburner account and they’ll provide you with code that you can include on your content sources in order to be delivered through RSS. Your subscribers will need a feed reader in order to read the content that is delivered by RSS. But that’s free and easy too!
Of course, they can also subscribe to your content by e-mail – if you offer that (and I recommend that you do). Wouldn’t you know it? Feedburner offers code for e-mail subscriptions as well.
If you really want people to read, listen to, or watch the content that you produce then open up a free Feedburner account and offer your content by subscription.
How Feedburner Getting Better Will Help Us All
I’m a big fan of Feedburner, especially since I started using it back in November. According to this article at Mashable, they’re upgrading, and it looks to be a big upgrade.
According to the news, Feedburner is making itself more scalable by writing its code according to Google’s standards and integrating with the search giant. That means a few things for bloggers and one big thing for Feedburner. For Feedburner, it likely means increased profitability. For bloggers it means better services. Here’s how Feedburner can increase your ability to publish useful information for your readers:
- Better integration with Google Reader and Blogger.com
- Increased opportunities for income with Google AdSense
- URL-configurable leads (whatever that means)
- Better e-mail integration (which I’m looking forward to)
- And I’m guessing it will also lead to improved metrics
Feedburner is already good, but moving to Google standards means getting better and that’s going to increase every blogger’s ability to be a better publisher. It’s something that I’m really looking forward to.
