All Entries Tagged With: "consultant"
Business Blogging: Product, Service, Or Consulting?
Business blogging is a marketing technique whose time has come. Whether your sell a product, provide a service, or perform consulting services, you can maintain a blog as a form of marketing. Keep in mind that there is more to blogging than mere marketing. You are also branding yourself.
The branding comes in three different formats:
- Search Engine Marketing – Your blog should be optimized for the most important keywords that you want to capture. By sticking to a niche within your business specialty you ensure that your blogging is narrow enough in scope to achieve an effective targeted effort through the search engines.
- Image Projection – With every word you utter and element of design you promote an image of yourself. This image is what others will think about when they think of you.
- Dialogue With Readers – A blog is a dialogue. You want your customers to visit your blog and provide feedback. You may also call it networking. By distributing your blog posts through RSS and various social media outlets you encourage more participation. There is more to business blogging than mere writing. You must also connect.
When you approach business blogging with these three goals in mind you ensure that you enter the marketplace of ideas within your niche with respect and authority. It works whether you have a product for sale, provide a service, or act as consultant.
Promote Your Blog Through Twitter
Twitter is fast becoming the best way to market your blog. Through Twitter you can promote your blog and your static website easily and widely. You don’t even have to spam Twitter to do it. Follow these tips for the best blog marketing through Twitter:
- Place a link to your blog in your Twitter profile
- Use Twitter Tools to post your tweets from your blog
- Set your Twitter Tools settings to create a new blog post for every tweet
- Have Twitter Tools provide a daily update of your tweets
- Put a widget on your blog promoting your tweets
- Link your Twitter profile to your Facebook profile so that your Facebook status changes on every Twitter update
- Set your Twitter Tools plugin to tweet every time you post a new blog post
- Tweet often, not just when you post to your blog
- Reply to tweets by others
- Use Twitter to establish and build relationships; that leads to new readers
Some bloggers have replaced their blog with Twitter. I say keep your blog and use Twitter to add new readers to your blog. Make Twitter a part of your marketing funnel.
Learn more about how you can use Twitter and a blog – consult with a professional blog consultant.
What’s A Blog? Is That Some Pyramid Scheme?
If you’re like me, you sometimes have a hard time explaining to people what a blog is. They don’t quite get it. Especially if they don’t spend a lot of time online. But it really isn’t hard and your customers can benefit if you tell them just what to expect from a blog.
First, you have to get them to understand that it isn’t illegal or unethical. It’s simply a daily tip sheet or communication tool to bring you closer to them without having to speak directly face to face or by phone every single day. You can communicate with all of your customers at one time, and even potential customers, through your blog. Once they understand that concept then they will be interested in reading your blog.
But how do you get them to subscribe? Well, that’s a different question altogether and if they didn’t understand what a blog is then they definitely won’t understand RSS. You’ll get frustrated trying to explain that one. But everyone understands e-mail. And if you want your customers to be able to read your blog posts in their e-mail inbox and they’re interested in the convenience of doing so, rather than try to remember your blog’s e-mail address every day, then a blog promotion newsletter just might be for you.
Find out more about blog management and blog promotion newsletters from Blog Content Provider.
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