All Entries Tagged With: "company blog"
Want A Blog? Start A Community Blog
Have you been struggling with the perfect solution for your company blog? Not quite sure what you’d blog about? Why not blog about your community? You can start a community blog for the same low cost that you can start a company blog. But with a community blog you can do so much more.
The great advantage to a community blog is it’s not all about you. It’s not all about your business. So you don’t have to feel like every post is like tooting your own horn. A community blog is all about your community – the people and places nearby that everyone else in your community find familiar.
When you sponsor a community blog, everyone in your community will know it’s you. And if you build a successful community around the blog, businesses in your area will pay you to advertise on that blog. But you can reserve the best spots for your own business. You can actually get paid to start and write a community blog whereas a company blog is a monthly expense.
If you think you might want to sponsor a community blog for you local area, talk to a blog consultant today.
Is Link Selling Permissible On A Company Blog?
You may have heard that Google frowns on link selling. It’s true, but do you know why? It isn’t because they don’t want you to make money or because link selling in and of itself is bad. Google doesn’t want you to sell your influence with their rankings to other websites that haven’t earned it naturally. The issue is trust.
But selling links to give your link buyers access to traffic is OK. Google has no problem with that. But should you do it?
Generally speaking, I’d say selling links on your company blog will work against you. The only time I’d say that it’s OK is when you are selling to complementary and non-competitive sites. But the decision is ultimately yours. Keep in mind that any traffic that leaves your site is leaving through a hole somewhere. Is that what you really want?
Should You Host Your Company Blog On Blogspot?
I am still amazed to see businesses setting up their company blog on Blogspot. I would not use a free host of any kind (Blogspot, WordPress.com, Typepad, etc.) for my business blog. The reasons are numerous
- If you don’t own the domain name then you are at someone else’s mercy
- The costs for setting up a blog are too minimal
- You can have a well optimized business blog on your own domain name for less than the cost of a single sale in most industries
- WordPress standalone software is free and easy to use
- Having your own domain name is beneficial for a number of reasons, one of which is its resell value
- Control, control, control
- Owning your own domain name looks more professional
- You can design your own company blog with unlimited possibilities
- WordPress plugins allow you to expand your marketing options with a standalone blog
These are just a few of the reasons why you want to own your own domain name and put your company blog on that domain. Blogspot may be good for a personal blog, but I would not use it for a business blog.
Learn more about blog hosting here.
6 Reasons Blogging Is a Good Marketing Strategy
We have our own reasons for believing that blogging is a great marketing tool, but Christine Imamshah shares a few good reasons herself:
6 Reasons Blogging Is a Good Marketing Strategy
Blogging is something that anyone can do. It is extremely popular now and there is no end in sight for its popularity. There are thousands of new blogs created every day. Now, initially when I first thought of blogging I felt is was not for me since I imagined it to be a difficult thing to do. Not so I have since found out. This article will cover six reasons why you should blog.
There are many reasons why you should blog, here are 6 of the main ones in my opinion;
1. Blogging is fast to get setup with. There are free hosts where you could get a completely free blog but it would be my recommendation that you at least get your own domain name and hosting to set up your blog. Then I would suggest you use the easiest blogging software which is WordPress to build your blog. Blogging is fun and it is relatively easy. These days with the elections upcoming there are many people political blogging and people enjoy it because it is like discussing current events with others online. The key to good blogging is unique and interesting content. You want to engage your readers so they keep coming back and interacting with you.
Yes, a blog is fairly quick to set up, but there are pitfalls. WordPress is a challenge for first time users. You can get around that by using a free blog host like Blogger.com, but I wouldn’t recommend that. You have no control over a blog on a free host. They set the guidelines and you have to follow them. Own your own domain name and you set the rules.
2. You can make money blogging. You can put a number of different types of ads on your blog, which, when clicked through and a purchase is made you get a commission. One of these would be Google AdSense ads but there are many others you can do a search for and see if they fit with your blog’s topic. You can also use your blog as a traffic director by having your affiliate links on it and directing your visitors to check those links out. Also, if you have your own products you can direct your visitors to those if you have them at a separate website or point them out at your blog.
Yes, you can make money selling ads, but if you are using a blog as a marketing tool for your business, I’d hold these types of advertising arrangements to a minimum.
3. You can build your list via your blog. If you are looking to build a list of subscribers to your blog, which you definitely should do if you are trying to make money blogging, then you can very easily do this by having an opt-in form at your blog.
I definitely recommend using your blog to build a list. Not only that, you can promote your blog with a blog promotion newsletter.
4. Blogging helps you to create your brand. Basically you are being yourself, or should be, at your blog and your readers begin to know you by this.
True. You can learn more about this at Blog Content Provider.
5. Blogging allows communication between you and your readers via the comments that they can leave about your posts. The world is all a buzz about interaction online and a blog is a perfect format to accommodate this.
Blogging is a good way to interact with the marketplace, but not all blogs necessarily have to approach it this way. It’s entirely up to you.
6. Blogging can help you keep up with a lot of the Social Networking communities as well as there are plugins that allow you to automatically update Twitter for one example. Social networking is growing rapidly these days as the new way to do online marketing. It is a different type of marketing than in the past but you definitely want to partake in some of these communities and you can also invite your friends at these places to visit your blog and leave you a comment.
Social networking is gaining in popularity and is a big benefit to blogging. If you use the Blog Content Provider basic blogging service then you’ll get daily social bookmarking thrown in.
The internet is all about interaction and blogging is a fun, fast and easy way to develop your own readership and interact with them.
To Your Success,
Chris
Christine Imamshah is a full time internet marketer. You should visit her blog here at http://www.christineimamshah.com and get a Free report about internet success. Please leave a comment also.
Article Source: http://EzineArticles.com/?expert=Christine_Imamshah
Blog marketing is still fairly new and there is no real definitive way to get it done. Learn more about using your company blog as a marketing tool.
