All Entries Tagged With: "business blogs"
Google Universal Search Includes Blogs
Blogs have become the favored search result by searchers now so Google has decided to include them in Universal Search.
This trend toward people favoring blogs over websites has been going for quite some time now. It seems even business blogs are preferred over business websites.
Some people prefer the soft sell that bloggers tend to use over the hard sell you see on websites and squeeze pages.
From Mashable:
PC Magazine is reporting that Google is expanding its “Universal Search” initiative next week by officially including blog results in the general search results. So far, no screenshots have been provided, but one would assume (since it isn’t specified) that the results will be cordoned off as image and local results sometimes are when the context of the search dictates it (i.e. “Video Production Tyler, TX” vs “Video Production“).
Blog results have long been a part of the general search results, and typically favored over other types of content. As such, it is difficult to see this move as very groundbreaking, but it will further thrust the view of New Media journalists into the forefront of the average web surfer, whether they regularly read blogs or not.
The inclusion of blogs in universal search is yet another indicator that if you do not yet have a blog for your company website, you are missing the boat.
Professional Management for Business Blogs
