All Entries Tagged With: "bookmarking"

BlogCatalog Makes Viral Marketing Easier

BlogCatalog has announced that it will be introducing a new social marketing tool. They’re calling it the Social Dashboard. The idea is to aggregate users’ social networking and social bookmarking accounts.

I just logged into my account and was hit with the Dashboard face, which is pretty blank right now. But it looks like a good tool. Right away, I see the social aspects of it:

The first thing I see is the big red BlogCatlog box in the upper left corner of my browser. Then, below that is the Dashboard header and a little red Beta next to it. Good clue!

Below the two sentence introduction to the Dashboard there are five tabs labeled News Feed, Discussions, Groups, Broadcasts, and Neighborhoods. Below that are two links: “Try adding some friends” and “updating your subscriptions.”

I haven’t been very active on BlogCatalog, but I may start being more active now. It looks like it could actually be a more effective tool for bloggers than Facebook, which is a bit more social than anything else. At least with BlogCatalog you can choose your friends based on whether or not their blog is in the same industry as yours. Facebook is a little more difficult as you have to select your friends based on a collection of interests or geographical location. Neither of those are really very helpful for business bloggers.

What I like about BlogCatalog is you can consolidate your friends and interests from various social sites like:

• Flickr
• Twitter
• MySpace
• StumbleUpon
• Del.icio.us
• Digg
• Technorati
• MyBlogLog

Personally, I think the list is incomplete. There are other social sites out there could be rolled into BlogCatalog for greater effectiveness, but I do like that MyBlogLog, Flickr, Technorati, and StumbleUpon are included in the list. I think Facebook is more helpful than MySpace, and YouTube would be a nice addition.

Anyways, it does look like a useful application and I’m looking forward to playing around with it. Gotta go now. I’ve got a lot of BlogCatalog friends to make.