All Entries Tagged With: "blog writing"

The Blog Writing One-Two Punch

I used to call a combination of blog writing and article writing for Internet marketers a powerful one-two punch. While it can still be a powerful marketing puglistic combination, I’ve discovered one that is even more powerful – the blog-Twitter punch.

Savvy Internet marketers have discovered that Twitter is one powerful traffic driving machine. But if you use Twitter for delivering the hard sell, it likely won’t do much for you. Twitterers who are successful at using Twitter to drive traffic to their blog then to their website are doing it by using Twitter as a reputation tool to draw followers to themselves then to drive those followers to their blog and website where they can close the sale. It’s powerful targeted marketing. Have you set up your Twitter account yet?

What Kind Of Writing Style Should You Use On Your Blog?

Every writer has a style. Every blog has a style. And style is important.

You’ll have to consider what kind of style you’ll have when writing your blog. Do you want it to be direct and confrontational? Funny? Powerfully dramatic?

It’s important to consider the nature of your audience when playing with style. And you need not necessarily develop your style on the first post. Play around with it a little bit until you find your comfort zone.

The bottom line on blog writing style is that it must engage your readers and keep them coming back for more. If you employ a ghostwriter for your blog, work with your ghostwriter to develop a style that best reflects your business and what you want to get out of your blog. Readers will decide to keep reading based on your style.

What Is Keyword Stuffing?

Management of keywords is one of the most important tasks you have to accomplish as a blogger. How do you do it? Should you stuff your content with keywords in the hopes that more is better?

The search engines – and Google in particular – have tried to discourage keyword stuffing for several years. Keyword stuffing is the act of tossing keywords into your content in hopes that it will improve your rankings. But that’s not a good habit to get into.

First, keyword stuffing doesn’t work. Putting a couple of extra keywords into your content just to be sure isn’t going to help you rank better. In fact, it could work against you if you have too many keywords. What is more important than keyword density, as some people call it, is keyword placement.

Keyword placement involves discovering where in your content it is more effective to place your keywords. I’d rather have one well placed keyword than a half a dozen keywords stuffed in just for the sake of it. The search engines use a weighted approach to valuing content based on your usage of important keywords. Unlock the key to that weighted approach and you’ll unlock the key to good company blogging. Trust me, it’s all in the keywords.

Should You Start A Business Blog?

Blogging seems to be the buzzword of the decade. Everyone seems to want to get in on the action. Presumably, business owners who are just showing up at the blog party are doing so because they’ve heard somewhere that blogging is a great way to market their business. Well, it is, but only if you do it the right way.

There are many things to think about when starting a new business blog. It’s not all cupcakes and roses. You have to consider how often you’ll blog, whether you’ll do the actual writing yourself or hire someone to do it for you, and what you’ll write about on your blog. Too many new business bloggers start out writing then find out they have nothing to write about. Either they’re not focused or they haven’t thought through completely what they want their blog to be about.

At Blog Content Provider, we take a multi-strategic approach to blogging. First, there’s SEO. Why blog if you aren’t going to target your blog posts to search engines? You want your blog posts to rank for specific keywords related to your business so that you attract the type of readers you want. But focus entirely on SEO and you’re likely to write boring content that no one wants to read.

If you focus your blog posts on a conversational style of writing instead of “marketingese” then you’ll make people feel more comfortable about reading your blog. They want to see a real person, not some stuff shirt talking down at them. It’s a different kind of marketing than what most people are used to.

Thirdly, social media has become a strategy of its own. You’ll have to decide to what extent you want your blog to be socially motivated.

When it comes to blog marketing, think it through before you do it and when you decide that it’s time to start your company blog, learn the right way to do it before you jump in and ruin your marketing plan before you implement it.