All Entries Tagged With: "Blog Management"
Blog Ghostwriting Lets You Get On With Business
Search engine optimization is a slow process, a process that can take months to see results. You can speed that process up by adding a blog to your website. You can speed the process up even further by creating a self hosted blog on a separate server to your website. The one argument we frequently hear is that time is a big issue. It needn’t be. Get someone else to do the ghostwriting and you can get on with building your business.
If you are going to build your business’s online profile then you need to invest in your future. The small cost you pay today to create a blog and have a ghostwriter create the content will pay huge dividends in the future when your main business website starts to rank highly in search results. More importantly, a blog can help you add hundreds of long tail keywords, long tails that individually only provide a small amount of traffic, but collectively account for a large amount – and it is often more targeted.
What makes a website popular? Why does one online entrepreneur make more money than another? What Makes Home-Based Medical Transcription Lucrative? They all have one thing in common. They promote what they do well. For a business, a blog is the start. Add a social bookmarking and social media marketing regime to your regular posting and your blog will rapidly climb the search rankings. I read where one blog wondered “Is Social Search Just Getting Its Diapers?” It probably is – however the future is bright for social search and if you can take advantage of it now, you will be well placed when social search does advance.
If you are wondering where to start when it comes to creating a blog, I suggest you read Why Develop Your Own Blog Platform? first. There are plenty of good blog platforms around so don’t try and reinvent the wheel – go with what works. A post that reinforces everything we have said in the past describes How writing for the web differs from writing for print. There is a big difference between the two.
Blogs are an important tool for any business if they want to build their profile and increase visitor numbers. If you need a ghostwriter to get your blog off the ground and sending traffic to your website, contact a professional blog manager. They can develop your blog while you develop your business.
Why A Real Estate Agent Should Have A Blog
I’m amazed at the number of real estate agents who still don’t have a blog. This is the one tool I think every business owner should have, but a real estate agent especially.
I recently found an article that promised to discuss the benefits of real estate blogging. I was sorely disappointed.
To start with, the articles has no meat in it for about five paragraphs. Then, when you do find the substance, the author recommends a third-party website for blogging, quizzes, and polling. While that in and of itself isn’t bad, the community the author recommends is a second-rate site at best. If you’re going to take his advice and start a blog on a third-party site such as the one he suggests, you’d be better off going to one of these three as a real estate agent:
Both Blogger and WordPress.com offer free blog hosting for any niche. ActiveRain is a real estate community that offers free blog hosting for real estate professionals. But, honestly, a better solution than any of these three is to own your own domain name and to set up your real estate blog there. It’s much better to own the real estate than to rent it, even if renting for free. Don’t you agree?
Learn more about setting up your own real estate blog from a blog management professional now.
Why You Need A Guerrilla Blogging Plan
While not getting into the nitty gritty details of guerrilla blogging (because if you click the link you’ll get them on the other side), I would like to discuss briefly why you need a guerrilla blogging strategy.
Guerrilla blogging is a term I use to describe a method of blogging based on technical SEO tactics without ruining your content for human readers. It’s a difficult thing to master, but essential (and becoming more essential every day).
So why do you need a guerrilla blogging plan? Because you want to beat the competition in the search results. Plain and simple. The Web is a very competitive environment and you need to start thinking of everyone online as your competition. The basis of guerrilla blogging is the assumption that anyone can target any key phrase at any time and try to rank in the top positions of the SERPs for that key phrase. Whether they are successful or not is another matter. But the fact that they are targeting that phrase makes them a competitor if you are also targeting the phrase.
In order to succeed at guerrilla blogging, you’ve got to blog in such a way that your own SEO benefits are maximized while everyone else’s are minimized. And if you do it right, you’ll see your web pages rise in the search engine rankings while everyone else’s falls. Guerrilla blogging works for those who use; it doesn’t for those who don’t.
Can Spam Comments Hurt Your Blog’s Rankings?
SEO Gadget wrote a blog post about comment spam affecting his rankings. Of course, the grand conclusion is that spam comments hurt his rankings. I can understand where that conclusion came from. I also agree. It can, and does, happen.
Search Engine Optimization Journal’s conclusion is that those comments were harmful because they were porn-related content. That’s possible too, but doubtful. One of the issues regarding spam comments, as pointed out by Scotland SEO, is that they are supposed to be nofollow.
It doesn’t matter is blog comments are dofollow or nofollow, the search engines will treat them the way they want to and you can’t afford to let the bad links hurt your site’s reputation. That’s why comment moderation is so important. It’s also why you need to keep a close eye on which types of comments get through on your blog. We at BCP automatically delete the following types of comments when we spot them:
- Porn links
- Obvious keyword-spam with several links in the body of the comment
- Comments where the commenter used an obvious incorrect website URL
- Comments with dead or broken links, particularly in the website URL field of the comment form
- “Feel good” comments that add no value to the discussion
Some comments are helpful; some are not. We try to get rid of the bad ones and keep the good ones. Otherwise, your blog can suffer in the search engines. If you aren’t sure which comments have value and which ones don’t then you might be better off letting someone else manage that aspect of your blog. That’s what blog managers do.
