All Entries Tagged With: "Blog Ghostwriting"

Are You Buying Into The Blogging Hype?

It seems that marketers are all too ready to hype up the latest in marketing strategies. Guess what? Blogging is in. But should you buy the hype?

Before you do, consider some of the harsh realities of blogging:

• It is time consuming
• You can blog for days, weeks, or months and not close any sales
• Blogs have a traditionally high bounce rate
• It’s not as easy as it looks
• Good blogging can increase your SEO benefits, but bad blogging can kill your business

OK, that’s pretty negative. So if blogging is so bad, why are we advocates of businesses starting blogs? Well, quite simple. The benefits far outweigh the costs. See for yourself:

• Good blogging involves good writing
• Blogging is the most cost efficient means of marketing online
• A good blog can increase your search positioning by 1,000% in a few weeks
• Blogging makes for a great lead generation tool
• Blogging = SEO (if it done right)
• You can drive tons of traffic to your landing pages with a well-written blog

If you’re ready to start a blog for your business, ask yourself these questions:

• Can I write?
• How good am I at SEO?
• How familiar am I with online marketing strategies?
• Does my website get the traffic I want
• Are other methods of marketing online delivering results?
• Am I getting enough leads to follow up on daily?

If you answer in the negative on any of these questions then chances are you can benefit from a blog. But you can also benefit from a blog ghostwriter.

Let’s face it, you have your specialty. Stick to it. And let the online marketers who have their specialties stick to theirs. It’s just good business sense. Don’t you agree?

Why A Blog Is A Necessity For Marketing Online

Here’s a great article on why you should have a blog if you own a business and do business online.

Why Blogging is No Longer Optional If You Do Business Online

By Christine Gallagher

I know, I know. I can hear some of you groaning now! Many of you already have a blog and understand its importance in gaining visibility for your business. But I know many others are still resistant to the idea. You believe it takes too much time and effort, you don’t think you are a great writer, you don’t know how to set one up, you don’t know what to write about….I understand all of the reasons that may be holding you back.

If you already have a traditional, “brochure” style website for your business that’s great. You should keep that as a place for prospective clients and customers to visit to find out more about you and what you offer. I use my blog as my main site, meaning I don’t have a separate, static website. That’s a personal choice. Many people choose to have both, with the blog being linked to from the main site.

If you don’t currently have a blog, there are several important reasons why you should consider it:

Visibility: If you are doing even just some of your business using the web then you obviously need to have an online presence. Having a blog that you post to regularly is a wonderful way to capture and keep the attention of your prospects. When they see that you are posting consistently updated content, they are more likely to return to your site.

Search Engine Optimization: This doesn’t mean you need to study up and implement a ton of SEO techniques yourself. But blogs by their very nature are dynamic, meaning the content is updated often. In Google’s eyes, this is a very good thing-it shows that their users are getting fresh information. A blog is a great way to get your business to rank well in the search engines.

Community Building: By allowing comments on your posts you are promoting conversation and encouraging feedback. It can even help you to perform “market research” and find out what it is your target market needs from you. This feedback can also be helpful for coming up with ideas for future posts.

Positions you as the Expert: Something interesting happens once you begin posting useful content regularly and attracting subscribers. You become seen as a thought leader in your niche. This leads to more opportunities, more relationships and more business. It’s a terrific way to communicate the value of what you have to offer to prospective clients and customers.

Personality Sharing: Blogging gives you a chance to be seen as a real person and not just a business. Be willing to express opinions and let your true self shine through. This will go a long way towards humanizing you in the eyes of your readers.

In my opinion, the best thing about blogging is how simple and quick it is to publish a post at the push of a button. It’s also wonderful to be able to track exactly how many people are coming to your blog and where they are coming from. Just install Google’s free Analytics tool and you can see detailed statistics on your visitors and traffic.

Just begin and get it going. Aim to post once a week. They don’t have to be long posts and they don’t have to be earth-shatteringly brilliant. As with anything, you’ll get better at writing the more you do it. Jot down any ideas that come to you for posts as you go about your day. I keep a file of topic ideas that I think of and I find this helpful to look at if I get stuck for what to write about.

Blogging should be something you carve out time for just as you would any other marketing activity. If you really feel you would have nothing to say to people who may want to hire or buy from you, then perhaps it is just not for you. But I encourage all small business owners who are doing business online to at least give it a try. You never know, there may be people out there just waiting to hear your voice.

Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches solopreneurs and small business owners how to use online marketing and social media to communicate effectively and authentically and attract more business. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com

Article Source: http://EzineArticles.com/?expert=Christine_Gallagher

If you feel like you can’t write or you don’t have time to write your own blog then you might be a prime prospect for a ghostwriter. The fact is, however, that a blog is the best online marketing tool you can have. Bar none. I firmly believe. Even a poorly SEOd blog is better than a static website with no promotional efforts at all. But if you’re going to have a blog it’s best to learn how to write a blog post that is search engine optimized.

Blog Content Provider not only will write your blog content for you, but if you want to write your own blog content we will consult with you and teach you how to write search engine optimized blog posts.

If you are doing business online, there is no reason not to have a blog. You should write to your blog daily, but once a week is better than nothing. The important thing is to start a blog and start posting as often as you can. The longer you wait the longer you are putting off your own success. Learn more about how to get premium blog content today.

When Should You Hire A Blog Ghostwriter?

There comes a time when you should think about hiring a ghostwriter for your blog. But when?

Maybe it’s time to start thinking about a ghostwriter when:

• You’ve realized that you don’t have the time to write any more
• You need a professional approach to blogging
• You want well-optimized content that delivers traffic to your important landing pages
• Your blog isn’t performing as well as you think it should be
• You are not confident of your own writing ability
• The competition is beating your socks off

I know what you’re thinking. A blog ghostwriter will cost me money. Yes, you’ll have to pay for the service, but if you get a decent ROI on the expense, would it be worth it? Let’s say that you pay out $300 per month for a ghostwriter and you get 1 lead each month from that. The cost of your lead is $300. Is that more or less than what you are paying now per lead acquisition?

Even if the cost of acquisition per lead is less than you’d normally pay, you still need to close the sale. Right?

Well, if closing one sale means an additional $1,000 in your pocket and you know you can close one of out every three leads, your ROI is $100. You have a positive ROI, correct?

But let’s say you only close one out of every four leads and you have $1,000 coming in out of a $1,200 expense on ghostwriting services. Are you losing money? Not necessarily. Your blog could be sending you one lead per month, but it is also building up new content and building links to your website, which pushes up your search engine rankings. Let’s say it takes you two years to capture the top spot in Google for your key search term and once you do then you realize a 500% increase in traffic.

If your traffic count from organic listings was 1,000 unique visitors and you start getting 5,000 unique visitors per month knowing that you can close 1% of those, your sales conversions go up from 1 per month to 5 per month on organic listings. Your income will also increase from $1,000 per month to $5,000 per month based on the $1,000 per sale. Two years of spending $300 per month on blog ghostwriting services equates to a total expense of $7,200. You’ll make that up in two months after you hit the top spot in Google. How’s your ROI now?

I’m not guaranteeing you a top spot in Google for blog ghostwriting services. We’ve accomplished that feat for customers in the past and I believe we can do it again. But the illustration does show that ROI is not as cut and dry as measuring the sales developed from your blog alone. There’s more to ghostwriting than mere dimes and nickels.

The Happiest Blog Customers In The World

After two years of steady blogging and selling my blogging services, I have discovered that there is a sure recipe for a happy blog ghostwriting customer. It might come as a shock, but it’s the shocking truth. The happiest customers I have are the ones who do nothing.

That sounds strange. But I’ve learned that my happiest customers are the ones who give me the keys to their blog and just let me drive. They may opt to sit in the passenger’s seat or might decide to get out of the car altogether, but they’re happy. And that got me to asking a very serious question: Why are my happiest customers not involved in their blog as much as the customers who go away unhappy? I think I know the answer.

Everyone wants their blog to shine. Who doesn’t? I mean, you spend all that time and money researching blogging, what it is, what it can do, why you should do it, etc. and you finally decide you want to set one up for your business so you can reap the benefits. But, you don’t have the time to write a blog. You need to hire someone to write it for you, or just not have one. And you’ve already decided that you need one. So it’s time to get out the whip and start cracking copywriters to get their nouns and verbs in shape.

Passion. It’s a killer. You know that rising divorce rate? It’s all because of passion. Men so passionate about their wives that they get jealous when she talks to someone at the phone company about the overcharges that appeared last month. It hits bosses too. So passionate about doing the right thing for the customer that they ride their employees like a bucking bronco. In two years they discover they have no more employees to ride. It’s a sad, sad story, and it happens all the time.

We understand that you want your blog to be the best. So do we. But let’s understand what that means: It doesn’t mean that every word is spelled correctly. It doesn’t mean that you have more words on the page. It doesn’t mean that your image is always reflected exactly as you see yourself. It certainly doesn’t mean that you’ll never have a complaint or a negative comment on your blog. So what does it mean?

With Internet marketing, people want the big ‘T’ word. Transparency. Not in a casual sense, but in a real world, I’m-human-too sense. In other words, a mistake here and there isn’t going to kill the business. In the blogging economy, a misspelled word can actually make you money. Of course, we don’t intentionally misspell words (well, not always), but think about it. A lot of people are poor misspellers. How many times have you seen someone spell “traffic” with a ‘k’ or Brian with the ‘a’ and the ‘i’ transposed? It happens all the time and they’ll do it in the Google search box too. What that means is, those are potential opportunities for you to capitalize on natural human error. You can’t do that with your company brochure, but you can do it with your company blog.

That’s just one way that blog marketing is different than traditional marketing. Many of our customers come to us with high expectations (as they should), but then when we show our human side and fail to meet every expectation (developed from years of doing business off line with overpaid copywriters) they want to crack the whip. They want the whole world to stop so that every little word can be spelled correctly. Sorry, but I’m sure 1,000 blog posts from now that one little misspelled word is going to be small potatoes. If it was your first blog post ever, only about five people will likely ever see it. Two months from now that blog post will be buried under a sea of keywords. I could go on, but I won’t.

So you want your blog to shine. It will. If you do one thing. Let us write us for you and don’t be overly concerned over the small things. Take a cue from our happiest customers. They’re making money on their blogs because they let make an error or two. That’s not to say we can’t take suggestions or receive ideas for blog posts. Our happiest customers send us those. Some of them fairly often. But our focus is on the bull benefit of the big picture and when we can focus on that big picture then we create happy customers.