Twitter Tips: Just A Little Friendly Advice

After Twittering for a couple of months I’ve got a few tips on how to best use Twitter for some effective marketing:

• First, add valuable information, not trivia
• Shorten your long URLs because you only have 140 characters
• Don’t spam – you won’t get link juice from your tweets any way
• Don’t make your tweets short sales come ons
• Be selective choosing your friends and the people you follow
• Manage your time; it’s addicting
• Don’t follow everyone who follows you
• Don’t just click on any link; some people hide malware with short URLs
• Brand yourself with your company name as your Twitter profile
• Block spammers

Twitter is a useful tool, but it is a tool. Know its limitations and don’t expect miracles. You can increase your reach with Twitter, but it doesn’t happen overnight.

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