This is the day of splog. Fake blog. Spam blog. Whatever you call it, there are a ton of them. All you need to do to see one is head on over to Blogspot.com and start browsing blogs. You’re bound to stumble upon a few.
Don’t know what a splog is? Read this definition from Guardian Unlimited:
Their creators design spam blogs to achieve high search engine rankings by filling them with questionable or stolen content that is added automatically. Set up a few thousand splogs, use Google’s AdSense ad-serving programme to line the pages of the blog with paid-for click-through adverts, and the money rolls in while polluting search results for everyone else.
What makes a splog so undesirable isn’t so much what they post on their blogs, but how they acquire it. Most of them steel or scrape content from other bloggers and websites and leave no exit for their traffic except through the ads on their splogs. So far, they’ve been able to get away with the practice.
The Splogfighter With A Mission
One anti-splog advocate has a unique twist on fighting splogs. He’s got a website at http://fightsplog.blogspot.com, and has posted a visual graph of what the splogosphere looks like. More power to him.
But what should the rest of us do about splogs? Should we waste time caring about it?
Content Theft, Plagiarism, and Splogging
I do believe there are things that most of us can do to cut down on plagiarism and content theft. The first thing being able to define it. There must be some consensus on just what content theft is. Can it just simply mean lifting content that isn’t yours? Or could there be more to it? I personally believe that content theft happens in other, more subtle ways, as well. For instance, a former employee of BCPs posted some of our clients’ URLs on a popular freelance website as a part of his bid, with the addition of, “check these sites for samples of my work.” It was rather misleading.
To be fair, he had written for those clients, but he had contributed to their blogs, not their websites. He also had contributed to the blogs during a certain period of time and failed to point that out. His job bid was misleading because it simply pointed potential employers to a broader scope of work than the employee was responsible for with a vacuous claim of I wrote some of this. In a telephone conversation, the potential employer could have asked, “OK, which part.” Online, where links are active, it’s misleading and that is itself a form of content theft. After all, the person who was responsible for writing the rest of the content wasn’t getting the credit that he or she deserved.
And that’s the essence of splogs. Someone is taking credit for someone else’s work, or making a dollar of it without sharing the fruits of the labor. That’s just downright unfair. It’s stealing and it’s wrong.
Tools You Can Use To Protect Your Content
Concerned about content theft or splogs? You can do something about it. I recommend Copyscape. Just head on over and type in your URL. See what comes up. If someone has stolen your content you’ll know about it as the results will show it.
You can also take a line of your content and enter it into a search engine. Again, the results will show if your content appears on more than one site.
When it comes to articles, add a code at the end of the article that is unique. No one will know what it is, but if someone scrapes your article and fails to use your author resource box then all you have to do is search for that code. Find an article without your author resource box and you can send a cease and desist letter.
There are ways to protect your content. From splogs and from other types of content thieves. Exhaust all of your administrative remedies before resorting to legal action. If someone fails to listen to reason, call your lawyer.