All Entries in the "Blog Ghostwriting" Category
Why You Shouldn’t Listen To The Gurus
The gurus want to sell you books. They are full of advice about how you should do this or you should do that. But they aren’t holding your hand while you’re doing it, are they?
It’s nice that they want to share their knowledge. Isn’t it? I mean, they’re not giving it away. It’s not free. There is a price tag on it. But your success doesn’t ride on that price tag. They get paid whether you succeed or not.
The fact of the matter is, online marketing comes in different shapes and sizes. What works for one situation may not work for another. A blog is an instrument. In the right hands it can play a beautiful tune. To someone else it may just make a bunch of noise. At Blog Content Provider, we consider ourselves your personal guide to blogging and when it comes to blog marketing, if you don’t succeed then you don’t succeed. Our business model is based on your continued success. If you don’t make then we don’t make it. What guru is going to tell you that? Do you get a refund on that e-book if you fall on your face? Will he retract his advice? If we don’t help you succeed, you can fire us. And that’s why we bank on what we say. Because we’re doing it.
Are You Buying Into The Blogging Hype?
It seems that marketers are all too ready to hype up the latest in marketing strategies. Guess what? Blogging is in. But should you buy the hype?
Before you do, consider some of the harsh realities of blogging:
- It is time consuming
- You can blog for days, weeks, or months and not close any sales
- Blogs have a traditionally high bounce rate
- It’s not as easy as it looks
- Good blogging can increase your SEO benefits, but bad blogging can kill your business
OK, that’s pretty negative. So if blogging is so bad, why are we advocates of businesses starting blogs? Well, quite simple. The benefits far outweigh the costs. See for yourself:
- Good blogging involves good writing
- Blogging is the most cost efficient means of marketing online
- A good blog can increase your search positioning by 1,000% in a few weeks
- Blogging makes for a great lead generation tool
- Blogging = SEO (if it done right)
- You can drive tons of traffic to your landing pages with a well-written blog
If you’re ready to start a blog for your business, ask yourself these questions:
- Can I write?
- How good am I at SEO?
- How familiar am I with online marketing strategies?
- Does my website get the traffic I want
- Are other methods of marketing online delivering results?
- Am I getting enough leads to follow up on daily?
If you answer in the negative on any of these questions then chances are you can benefit from a blog. But you can also benefit from a blog ghostwriter.
Let’s face it, you have your specialty. Stick to it. And let the online marketers who have their specialties stick to theirs. It’s just good business sense. Don’t you agree?
Should You Start A Business Blog?
Blogging seems to be the buzzword of the decade. Everyone seems to want to get in on the action. Presumably, business owners who are just showing up at the blog party are doing so because they’ve heard somewhere that blogging is a great way to market their business. Well, it is, but only if you do it the right way.
There are many things to think about when starting a new business blog. It’s not all cupcakes and roses. You have to consider how often you’ll blog, whether you’ll do the actual writing yourself or hire someone to do it for you, and what you’ll write about on your blog. Too many new business bloggers start out writing then find out they have nothing to write about. Either they’re not focused or they haven’t thought through completely what they want their blog to be about.
At Blog Content Provider, we take a multi-strategic approach to blogging. First, there’s SEO. Why blog if you aren’t going to target your blog posts to search engines? You want your blog posts to rank for specific keywords related to your business so that you attract the type of readers you want. But focus entirely on SEO and you’re likely to write boring content that no one wants to read.
If you focus your blog posts on a conversational style of writing instead of “marketingese” then you’ll make people feel more comfortable about reading your blog. They want to see a real person, not some stuff shirt talking down at them. It’s a different kind of marketing than what most people are used to.
Thirdly, social media has become a strategy of its own. You’ll have to decide to what extent you want your blog to be socially motivated.
When it comes to blog marketing, think it through before you do it and when you decide that it’s time to start your company blog, learn the right way to do it before you jump in and ruin your marketing plan before you implement it.
Blog Marketing As Time Management
Why aren’t you blogging this way?
How to Market Your Blog Without Spending Too Much Time
By: Gen Wright
Most bloggers make the mistake of spending too much time promoting their blogs and not spending enough time creating valuable content for their readers. If you’re going to get a million visitors, you have to ask yourself what do you have to give in return. Otherwise, the traffic is just going to keep going downhill. That’s why many bloggers have to keep spending time promoting their blogs. It’s a no win situation. Visitors come to their blogs, find blog entries with little value, and never return again. So now the blogger has to work harder to promote the blog, not realizing that they’re not giving their visitors what they want.
To avoid this mistake, the key is to market your blog in a smart manner, leaving you more time to write high quality entries in your blog. There are many ways to acquire traffic for your blog without you having to spend too much worrying about traffic. Here are the most effective methods that successful bloggers have employed.
Method 1: Search engine traffic. We’re talking about the major search engines such as Google, Yahoo and MSN. If your blog ranks well in these search engines, you’ll get repeat traffic again and again from the keyword searches. That frees you up from having to worry about getting a constant stream of traffic. It’s completely on autopilot, and frees up a lot of your time. But how do you get your blog to rank well in the search engines? More on this later.
Method 2: Blog search engines. These are search engines created specifically for blogs. They usually list content based on the most recent, and allow visitors to vote for their favorite content. Blog entries with the most votes usually earn a home page ranking, which gets them even more traffic. Set up your blog to ping the blog search engines. Again, this is an automatic process and does not require your intervention once you set it up.
Method 3: Article marketing. This is, by far, the most neglected method among bloggers but it’s also one of the most effective ways to get loads of back links. Once your back links are out there in the article directories, they’ll get you traffic over and over again. A submission is a one time effort but you get traffic month after month. But there’s an additional side benefit that makes article marketing so popular.
Blogs with the most back links are rated highly by the major search engines. If you have enough back links from authority sites linking back to your blog, your blog will rank well naturally in the search engines. No matter what your blog title is, it’ll come up in the search results. So that’s killing two birds with one stone. Keep up your article marketing activities, and you’ll get traffic from your article back links and the search engines. This makes article marketing an absolute must for bloggers, because if you do not implement this simple technique, other bloggers will, and their blogs will rank better than you in the search engines.
It’s like doing exercise. You spend a little time on exercise to get more time. So the next time you come across an article marketing service, don’t ignore it. Embrace it, and catapult yourself to blogging success.
Article Source: http://www.articlecontentprovider.com/articlesubmit
Darren Chow is a full time web developer. His latest project is a Blog Search Engine where bloggers can promote their own blogs or track other people’s blog. He also offers Article Distribution Services at affordable rates.
Blog marketing doesn’t really take a lot of time. In most cases, if you create consistent blog entries every day over the course of several months you will begin to appear in the search engines for key search phrases related to your niche. That doesn’t mean you shouldn’t do any marketing outside of the search engines. You can submit your blog to blog directories and do article marketing. But you can also submit your blog posts to social bookmarking websites. But don’t spend so much time marketing your blog that you don’t have time to write it.
What many of our customers do is hire a ghostwriter to put optimized content on their blog daily and spend their time marketing the blog – online and off line. It works. Let the experts do what they do best, you do the rest.
