All Entries in the "Blog Consulting" Category
Enter The No Guru Zone
A few years ago most people had never heard of blogging. Now, everyone wants to be an expert blogger. It seems like you don’t have to go far to find the gurus harping up this and hyping up that. The truth is, I’d only consider a handful of people online to be expert enough at blogging to call them a guru, and I don’t think any of them would call themselves a guru.
But if you go to any of the popular social networks online you’ll meet some gurus that I’ve never heard of. Probably a few you’ve never heard of either. Some of them have taken to calling themselves social media gurus, which I’m sure is a category that doesn’t even exist.
At Blog Content Provider, we don’t consider ourselves gurus. We consider ourselves consultants who are willing to share our hard-earned knowledge with business professionals who are considering a blog as a means of marketing. If that describes you then we’d like to talk to you. Enter the No Guru Zone.
Why You Shouldn’t Listen To The Gurus
The gurus want to sell you books. They are full of advice about how you should do this or you should do that. But they aren’t holding your hand while you’re doing it, are they?
It’s nice that they want to share their knowledge. Isn’t it? I mean, they’re not giving it away. It’s not free. There is a price tag on it. But your success doesn’t ride on that price tag. They get paid whether you succeed or not.
The fact of the matter is, online marketing comes in different shapes and sizes. What works for one situation may not work for another. A blog is an instrument. In the right hands it can play a beautiful tune. To someone else it may just make a bunch of noise. At Blog Content Provider, we consider ourselves your personal guide to blogging and when it comes to blog marketing, if you don’t succeed then you don’t succeed. Our business model is based on your continued success. If you don’t make then we don’t make it. What guru is going to tell you that? Do you get a refund on that e-book if you fall on your face? Will he retract his advice? If we don’t help you succeed, you can fire us. And that’s why we bank on what we say. Because we’re doing it.
Have You Calibrated Your Blogelator Lately?
If you’re new to blogging you might be wondering what that blogelator thingie is. Oh, and by the way, how do I get one?
Well, the truth is, I made it up. There’s no such thing as a blogelator. Trust me, I Googled it. But what if there was?
In electronics, calibration is a word that is often used to describe a process of adjusting the accuracy of something. Say, a tool. A measuring instrument. Something of that nature. Well, blogging is definitely a tool and you should think about calibrating your tool from time to time. You should treat it like it’s an instrument for measuring because that’s what it is. It’s a great measure of your ability to attract a targeted market and hold its interest.
If you think about blogging in those terms then the idea of a blogelator makes sense. Your blogelator is that built in instrument for measuring your reach, or your ability to reach your target market through your blog. Are you doing that effectively? If not then it’s time to calibrate the blogelator.
To learn more about how you can use a blog to reach your target market more effectively, contact the Blog Content Provider consultant now.
Why A Blog Is A Necessity For Marketing Online
Here’s a great article on why you should have a blog if you own a business and do business online.
Why Blogging is No Longer Optional If You Do Business Online
By Christine GallagherI know, I know. I can hear some of you groaning now! Many of you already have a blog and understand its importance in gaining visibility for your business. But I know many others are still resistant to the idea. You believe it takes too much time and effort, you don’t think you are a great writer, you don’t know how to set one up, you don’t know what to write about….I understand all of the reasons that may be holding you back.
If you already have a traditional, “brochure” style website for your business that’s great. You should keep that as a place for prospective clients and customers to visit to find out more about you and what you offer. I use my blog as my main site, meaning I don’t have a separate, static website. That’s a personal choice. Many people choose to have both, with the blog being linked to from the main site.
If you don’t currently have a blog, there are several important reasons why you should consider it:
Visibility: If you are doing even just some of your business using the web then you obviously need to have an online presence. Having a blog that you post to regularly is a wonderful way to capture and keep the attention of your prospects. When they see that you are posting consistently updated content, they are more likely to return to your site.
Search Engine Optimization: This doesn’t mean you need to study up and implement a ton of SEO techniques yourself. But blogs by their very nature are dynamic, meaning the content is updated often. In Google’s eyes, this is a very good thing-it shows that their users are getting fresh information. A blog is a great way to get your business to rank well in the search engines.
Community Building: By allowing comments on your posts you are promoting conversation and encouraging feedback. It can even help you to perform “market research” and find out what it is your target market needs from you. This feedback can also be helpful for coming up with ideas for future posts.
Positions you as the Expert: Something interesting happens once you begin posting useful content regularly and attracting subscribers. You become seen as a thought leader in your niche. This leads to more opportunities, more relationships and more business. It’s a terrific way to communicate the value of what you have to offer to prospective clients and customers.
Personality Sharing: Blogging gives you a chance to be seen as a real person and not just a business. Be willing to express opinions and let your true self shine through. This will go a long way towards humanizing you in the eyes of your readers.
In my opinion, the best thing about blogging is how simple and quick it is to publish a post at the push of a button. It’s also wonderful to be able to track exactly how many people are coming to your blog and where they are coming from. Just install Google’s free Analytics tool and you can see detailed statistics on your visitors and traffic.
Just begin and get it going. Aim to post once a week. They don’t have to be long posts and they don’t have to be earth-shatteringly brilliant. As with anything, you’ll get better at writing the more you do it. Jot down any ideas that come to you for posts as you go about your day. I keep a file of topic ideas that I think of and I find this helpful to look at if I get stuck for what to write about.
Blogging should be something you carve out time for just as you would any other marketing activity. If you really feel you would have nothing to say to people who may want to hire or buy from you, then perhaps it is just not for you. But I encourage all small business owners who are doing business online to at least give it a try. You never know, there may be people out there just waiting to hear your voice.
Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches solopreneurs and small business owners how to use online marketing and social media to communicate effectively and authentically and attract more business. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com
Article Source: http://EzineArticles.com/?expert=Christine_Gallagher
If you feel like you can’t write or you don’t have time to write your own blog then you might be a prime prospect for a ghostwriter. The fact is, however, that a blog is the best online marketing tool you can have. Bar none. I firmly believe. Even a poorly SEOd blog is better than a static website with no promotional efforts at all. But if you’re going to have a blog it’s best to learn how to write a blog post that is search engine optimized.
Blog Content Provider not only will write your blog content for you, but if you want to write your own blog content we will consult with you and teach you how to write search engine optimized blog posts.
If you are doing business online, there is no reason not to have a blog. You should write to your blog daily, but once a week is better than nothing. The important thing is to start a blog and start posting as often as you can. The longer you wait the longer you are putting off your own success. Learn more about how to get premium blog content today.
