Archive for the 'Blog Consulting' Category

What Kind Of Business Should Have A Blog?

Tuesday, November 11th, 2008

Asking what kind of business can benefit from a blog is like who can benefit from breathing clean mountain air. Well, just about anyone actually.

The list is shorter of who should not have a blog. You might not want a blog for your business if:

  • You are engaged in criminal activity
  • Your business depends largely on trade secrets and there isn’t much else to write about
  • Blogging for your niche would attract so few readers that it wouldn’t be practical
  • You’re a defense contractor and a blog would jeopardize national security
  • Running a blog would cost more money than the its earning potential (not likely for most businesses)
  • Starting a blog would require so much red tape that even thinking about it requires a year’s worth of committee meetings (even then, it might be worth it after that first year)

Unless you are involved in defense contracting, operates on heavily guarded trade secrets, or engages in criminal activity then a blog can benefit you. Learn more about how a blog can benefit your business today.


If It’s Good For Paulo Coehlo, Is It Good For You?

Tuesday, October 14th, 2008

Bestselling author Paulo Coelho says he blogs. So does that mean you should to?

The interesting thing about this article is that Coelho says the marketing people in major publishing houses told him he should be “mysterious” and hang out in the ivory tower. Well, that’s how they are in the publishing houses, and that’s why there’s a huge revolt among authors and they’re flocking to the Internet to take control of their own marketing.

The fact of the matter is that everyone from best selling authors to small business owners are starting to see the value of a blog. And if you haven’t seen it yet then I’d say open your eyes. You’re about to hit with a brick.


Add A Twitter Badge To Your Blog The Hard Way

Friday, October 10th, 2008

I decided I’d put a Twitter badge on a client’s blog so I went looking for Twitter badges. Man are they hard to find. Well, if you have a Twitter account and you are active in your account then you should add a Twitter badge to your blog. What better way to attract new followers than right there on your blog?

Here’s what you need to do to find that Twitter badge:

  1. From your Twitter page, click on “Help”
  2. In the left sidebar you’ll see “Twitter FAQ” - CLICK ON IT
  3. Click on 1.1.FAQ
  4. Scroll down
  5. Keep scrolling down
  6. Scroll, like, all the way down until you see “Can I put Twitter on my blog?
  7. Click the link using “put a Twitter badge” as anchor text in the “Can I put Twitter on my blog?” paragraph

Yikes! That’s seven steps just to find the page on which the badges can be found. Five if you count the three step scroll function as one. Facetiousness aside, you’d think that Twitter would make it easier for bloggers to find badges for their blog. And, I’m a bit disappointed in the limited choices available. Oh, well.

Instead of the above seven-step process, just click here and you’ll go to the Twitter badge page. Or you can go to http://twitter.com/badges. Now, from here:

  • Click the type of widget you want to use (again, I’m disappointed they don’t have one for WordPress - the most popular blogging platform); if you use WordPress, click “Other”
  • Choose the type of badge you want
  • Customize your badge
  • Copy the code
  • Inside WordPress, click on Design then Theme Editor
  • Click on the Sidebar php file you want to edit
  • Insert the widget code where you want it to appear in the sidebar
  • Update file
  • Visit Site and make sure the badge appears the way you want it to appear

Don’t have the time to install your own badge? We’ll do it for you. Call Chris at 786-317-8774 or visit the website and fill in our contact form.


25 Ways To Make Your Blog Better

Wednesday, October 1st, 2008

Shri Nagesh has put together a good list of ways to make your blog stand out from the crowd. The problem with blogger networks like the one that he promotes is that it takes time. If you have time to learn how to blog and you want to write your own business blog then these are great points, but if you don’t have time, what then? Read the note at the end of the article.


25 Unique Ways to Make Your Blog Stand-out


By Shri Nagesh

Amiability: Make your readers feel welcome to your blog. Don’t spook your visitor with cluttered text ads, banner ads, affiliate links, popups etc. This leaves limited space for the actual posts.

Unique décor: Choose a unique style for your website. This will leave a lasting impression on the visitors. It gives out a professional look. Imagine a white page with black letters or a web page which looks like a cluttered html lab. There are thousands of themes available, pick the right one that suits your niche, customize it to serve your purpose.

Easy To Navigate: Blogs are known for their bad navigation. Limited place or tabs are available to fit the vast amount of information you amass on the blog. You have to provide links to readers so they can easily browse around your space. You will want to include an about page, contact details, archives among other links.

Revive Latent Posts: Despite the number of advantages of blogs, there is one disadvantage I detest. Blog posts are filed in chronological order and slowly get buried in the archives. Your most important latent articles would need some revival.

Transparency: Don’t make false promises. One of the key objectives of any brand is to build consumer trust in its values. So rather than a humbug sales copy that exaggerates or spins the truth, why not just tell the truth in the first place?

Offer something free: Many people just love the word FREE. Your visitors have so much of choice. If you want to keep them, you need to show them how good your products are. This will attract people to your site. Offer them a small free gift for signing up to your email. This is not just to attract people but also as a courtesy for the newsletter sign up.

Don’t spam: Keep strict privacy policy and adhere to it. My vocab falls short to stress enough on this point.

Choose the things you offer to people: You need to pay close attention to what you are offering your visitors. Don’t just offer because it gets you more commission. Try it out yourself if possible, or browse around for reviews. Mention to people what reviews you went through and how you support them or controvert them.

Genuine: Be yourself. Don’t sell yourself as someone else or boast that you are something which you are not. False pretensions don’t help build credibility.

Attention to detail: Don’t rush. Take time on each thing and draw attention to detail. This will bring out the best in you. As a child I always wanted to finish my work as quickly as possible and end up messing things. I learned to slowed down a little and now I feel things are under my control.

Stay in touch: Once you build a subscriber/ customer email database, you’ll need to use that list to stay in touch with them at pre-mentioned intervals (week, fortnight, month or once in a quarter) by sending e-newsletters, special offer emails, special discounts, free products etc. This will help them remember you among your competitors. Over doing this by flooding subscriber inbox will not only lead to higher unsubscriber rate.

ROI (Return On Investment): Don’t expect to become rich overnight. Trying to monetize your blog too early can hamper its growth.

Taste: If you have what they are looking for, and instead of just reading about it, if they can savor a little, they are obvious to come for more.

Specialize: specialize in a micro-niche in your area. If you are running a blog on pets, find a micro-niche you are passionate about. Centralize on a that smaller topic. Ex: Pets > Dogs > Great Danes. Master that area.

Frequency of posts: Writing posts at regular intervals will keep your readers informed about your posting habits. If you can’t post for some reason, let your readers know about it.

Be Pragmatic: When you are writing a post, think about its practical utility to the readers. The more your posts are written with a mindset to help, the more readers will be attracted to your blog.

Fast: Quicken your speed than competition. You should be able to finish a project in a week which your competition would take to finish in a fortnight.

Conversing Tone in Writing: Blogs should not sound like website. They should have the personal touch and blog posts should be written in conversational tone.

Interact With Readers: You should also take the advantage of comment facility with blogs to interact with your readers.

Hand pick your affiliate programs: Before recommending products to your readers, a blogger must have tried and reviewed the product. If that is not possible, you should have a strong reason why & how your readers are going to benefit from the product.

Reflect Your Personality: Quote: “Imitation is suicide”. Come to think of it, Imitating another blogger won’t serve any purpose. Your blog’s uniquity comes with you and your writing. It should reflect your personality.

Primary Goal Of Your Blog: A focused blog is well admired by readers especially those who subscribve for rss feed. They will know what to expect from your blog. Choose a micro-niche and post continuously about it. Pretty soon, your blog will gain prominence.

Balancing quality & quantity of posts: I see that many bloggers set a goal about number of posts per month. It is great to set such goal, IF you have enough content. Your content should be relevant to your blogs niche and should be of quality.

Organic Posts: Try to write posts about topics that haven’t been covered before. Or at least try to add more value to the topics already covered. There is no point in writing the same points which have been covered by hundreds of other blogs.

Catchy Phrases: This point has been stressed upon by every professional blogger. The title should be catchy to attract readers. You could also include an interesting piece of your post to display as excerpt. You will find this under advanced options, if you are running your blog on wordpress.

Keep your blog fresh: Provide fresh interesting content to your readers at regular (stipulated, if possible) intervals.

You need to provide a reason why your visitors should visit your blog among millions of blogs. Do you have a strong reason?

Shri is an online business consultant for small & medium businesses since 2004. Shri blogs about amiable cross-blog networking to help boost bloggers at SmartAdvise.info and created a community for Budding Bloggers at Budding Bloggers Network.

Article Source: http://EzineArticles.com/?expert=Shri_Nagesh

Most of these points are ways that our bloggers use to make every blog we write outstanding. If you don’t have time to write your own blog and you want a business blog that stands out then join the growing list of customers that rely on Blog Content Provider for expertly written blog content.


You Can Learn To Make Money With Your Blog

Friday, September 26th, 2008

This guest article gives a quick overview of making money from blogging. It doesn’t go into great detail, but you can get a good picture of what making money from blogging is really all about.

Can You Learn to Make Money From Blogs?

By Kevin T Hope

Blogs are becoming more and more popular on the web, and more and more people are realizing that blogging can become an income stream. There have been a lot of infoproducts released that are supposed to tell you how to make money from blogs, but the truth is most of them fall short. However, there are a few websites that can successfully show you a winning strategy.

But first let’s talk a little bit about blogs. Blog is short for weblog, which is an online journal-a way for people to express their own opinion on certain topics or may even be about themselves. Each blog is made up of just one web page and entries will then be posted to it on a regular basis starting with the most current addition at the top.

Many people now have their own blogs on the internet, covering a wide variety of subjects but some still have not actually realized that they can make money from blogging. There are several ways in which money can be made from a blog, so it is important to learn from someone who has done it, and can show you in an organized fashion how to go about it. The first step will always be to decide just what topic your blog is going to be about.

Ultimately, what you are aiming to do with your blog is gain the trust of those people who come to read it. Once you have been able to gain these peoples trust then they are much more likely to try any of the products that you are recommending to them.

When it comes to producing good quality blogs there is no better platform than Wordpress. There are different blogging platforms available for you to use, but Wordpress is the easiest of them all set up and customize. Blogger is also a very good solution, but most people who are making money from blogs will recommend Wordpress as their first choice.

When it comes to setting up a blog using Wordpress you will find that whole process very simple. But first you must register with the site and once this is done then you can start building your blog with them. In fact building the blogs will cost you nothing and will only take a few minutes for you to complete and then all you need to do is start adding some posts to it once it is up and running.

It’s important to post useful, interesting information on your blog. By following the system of successful bloggers, you will learn the best methods of generating content that keeps your viewers coming back.

It’s possible to make a good living online by following the footsteps of someone who has already done it. It helps you to avoid those mistakes which many novices make, and which end up wasting time and losing them money. By finding the right mentoring program you will learn about how to set up your blog correctly, selecting the right subject matter and the right products that you should advise to your visitors.

Want to Make Money From Blogs?

Get help at http://www.Squidoo.com/Blogging-Income

Article Source: http://EzineArticles.com/?expert=Kevin_T_Hope

Understand two things about blogging:

  1. No. 1, you have to work hard to get to where you can quit your day job. Writing about something you are passionate about is the first step. But you also have to understand your target market. Are there other people as passionate about your topic as you are? If so, what do they want to know about your topic? Write for your audience, not yourself.
  2. Secondly, writing a company blog is different than writing a blog that is a business plan itself. The two approaches are different, but they can both earn you money. You must define your business strategy. Are you writing a blog that is a business model on its own or are you using a blog as a marketing tool for your business? Both are good plans, but don’t mix them.

If you have an existing business and you want to market your business through a blog then you can learn more about how that works at Blog Content Provider. If you want to set up a blog as a business model on its own then let us consult with you.


Blog Consulting: Learn What You Need To Know When You Need To Know It

Monday, August 4th, 2008

From time to time we get a contact form from somebody who just wants us to consult with them. We’re always happy to help someone who wants to learn how to blog, even if it’s just on a short-term basis. If If you have a small budget and can’t afford the monthly blogging service or you’ve tried the monthly blogging service and found that your sales cycle is longer than you’d expected or your ROI isn’t what you thought it would be then we can consult with you to help you write better blog posts. Here’s what a consultation will cover:

  • Setting up a blog - If you want to set up your own blog then we’ll spend some time going over the set up process with you to help you get a good start.
  • Choosing a template - Choosing a template involves more than just going through the list of what is available and selecting one you like. You aren’t picking curtains for your living room. A good template must be optimized. We’ll teach you how to go about discovering whether you’ve got the right template or not and how you can fix it if you don’t.
  • Setting up your link structure - The link structure between your blog and your business website is very important. We’ll show you how to set up your link structure properly for the maximum SEO benefits.
  • Optimizing your blog post - Properly optimizing a blog post is more than tossing in a few keywords here and there. We’ll show you the elements to look for and how to incorporate them.
  • Writing effective blog post titles - It’s an art. Anyone can write a blog post title, but not just anyone can write one that gets attention. We’ll show you how to write blog post headlines that get people to read.
  • Social bookmarking - Social bookmarking is a new social tool that bloggers can take advantage of to spread the word about their blog and business. We’ll show you to get the most from your bookmarking efforts.

There’s a lot more we could teach you too. There is so much to learn about effective blogging that it would be hard to put it all into one blog post.

When it comes to blogging for business, expectations can get the best of you. I’ve talked to business owners who thought that after two months of blogging they should be getting more business than they can handle. Would you have the same attitude if you opened up a hardware store on the busiest street corner in your neighborhood? If so then you may not understand business. There is more to it than simply throwing up a sign and opening the doors. There are certain things that have to take place and many of them require time to fully germinate.

For a blog consultation, call 786-317-8774 or visit Blog Content Provider.