Should Salesmen Have Their Own Blogs?

If you’re a sales representative for a company and you are responsible for generating your own leads, you should have your own blog. There is no better online lead generation tool than a personal business blog. Note that I’m talking about a personal business blog. Not a personal blog.

So what’s a personal business blog?

First, it’s a business blog. A blog that you write for business purposes. If you’re a member of a sales organization then your blog can be used to present your product to the public. You don’t necessarily have to “sell” in every blog post. Not all blog posts are sales oriented. The purpose is to generate an interest in what you have to offer. You do that by discussing the benefits and entering into dialogue with your target audience.

I call this type of blog a personal business blog because the blog belongs to you, not your company. Because it your blog and not the company’s blog, you get to decide how the blog is written and make the editorial decisions on a daily basis. Your sales manager doesn’t do that for you. It’s your responsibility. That said, many company’s want to ensure that their image is presented accurately and within the context of their own branding efforts. And that is possible with a personal business blog. I didn’t say you couldn’t consult with your sales manager or corporate headquarters. They do have a stake in the game. But you can use a blog to help you develop your territory and generate leads that you follow up on daily. It is called efficient time management and good use of resources.

To learn more about writing a personal business blog, visit with a blog consultant.