How To Use Your Blog As A Pre-Sales Tool

There is seldom just one way of doing something. But there are principles to blogging that can make your blogging experience more rewarding. First, you should keep in mind that your business blog is just that, a business blog. It is not a personal blog – unless you’re John Chow.

A business blog is not meant to be a personal journal. It’s OK to share some personal information with your readers if you want them to know you better, but you don’t have to discuss every aspect of your personal life. That could run into some safety issues for you if you get too personal. But the primary thing that makes a business blog a business blog is its emphasis on developing business relationships with your readers. You want your readers to view your blog as a relationship -building and pre-sales tool without it being a blatant advertising message through and through.

What that means is, you want to sell your products and services, but your blog doesn’t have to be a hard sales tool to be successful. In fact, it’s better if you use a soft sale. In other words, don’t stress closing the sale on your blog. Use the blog, instead, to drive traffic to your website where you’ll close the sale. While this isn’t the only strategy that you can use with your blog, studies show that it is the most effective. And I think you’ll see much better results.