Blog marketing is really nothing new. It’s been hitting the mainstream pretty hard for the last two to three years, however. But we’ve still got years to go before we saturate the Web with too many blogs. Every minute a new blog is started and probably three times as many are abandoned. What can you do to make sure yours isn’t one of those left high and dry?
For starters, you need a plan. You need to define your blog’s purpose and hit it strong. Who is your target market? What do they want? And how will you move them to being customers?
While a blog is not the answer to every problem, it can become an integral part of your online marketing strategy. But you shouldn’t miracles. A blog is a pre-sales tool. It isn’t your primary closer and you shouldn’t expect it to be. A blog can, however, be used as an SEO tool as long as you don’t overdo and use it to spam the search engines with useless content. First and foremost, you’ve got to provide your human readers with valuable and helpful content. When you do that you increase your visitor count and you can drive traffic to your most important landing pages. But first you have to capture the traffic.
That’s where a professional writer comes in. To make sure your blog attracts traffic and drives traffic to your most important landing pages, you need an experienced blogger who understands SEO and sales strategies to get your blog to perform its mission. Do you have one your team?