Are Blog Carnivals Effective?

As a provider of commercial blog content we’ve never had an interest in blog carnivals. We didn’t need to. Our focus was on SEO and lead generation. But we’ve noticed that Caroline Melberg at Small Business Mavericks is hosting a blog carnival on her blog.

We hope Caroline’s effort goes well. While we’ve never taken an interest in blog carnivals ourselves, perhaps this will open up doors for some of our clients who want to participate in a business blog. The title of Caroline’s blog carnival is Gonzo Business Carnival. You can read the rules on Caroline’s blog, but in a nutshell, if you written any blog posts about business then you quality to enter.

Our thoughts on this is you can’t lose. Even if nothing comes of the blog carnival and you enter, you still get a link back to your website and the possibility of increased traffic. While this is what we’d call untargeted marketing, that doesn’t mean it’s ineffective marketing. We’re open to it until we see the results. Meanwhile, we encourage you to think about participating.