How To Value A Blog For Sale

Business have traditionally used various methods for determining resell value. Online businesses are no different. There is no one way to determine value. But there are some ways that are better than others.

If you want to sell your blog, do you know how to determine its value? First, you must ask yourself if anyone else would want your domain name. If the domain name is a branded name that carries your companies brand then it might not be of value to anyone else even if you gave it away. But what if you have a domain name that isn’t branded specifically for your company? Can you sell it?

Valuation is a tricky art. You can value a domain solely on traffic if you get enough traffic to the blog. Daily traffic in the single or double digits won’t be worth much, of course, but what if your daily traffic count is in the thousands or tens of thousands? Then that traffic may be of value to someone.

Another method of determining value is the amount of money that your blog has made in the past few months. Some people go back as far as two years. Others stick with the past three months and multiply the average by six, twelve, or twenty-four. Whatever you settle on for a value, you have to be able to justify it for any potential buyer.

I rarely recommend blog valuation tools because most of them really are not very accurate or fair. But I did recently stumble upon one that I thought was fairly accurate and decently fair in the way it calculate blog value. You can find it at websitebroker.com.

When you’re ready to sell your blog, be sure to check around. Don’t just list your blog with the first website broker you find. Sometimes you can sell a blog property through word of mouth long before a broker finds you a buyer. Start with who you know.