How Do You Make Boring Blog Content Exciting?

Nothing is boring. Eveything is boring. Depending on who you ask, _______________ is boring. So how do you get some excitement into that blank you just filled in?

Well, there are no right or wrong answers when it come to creativity, and writing interesting blog content is a form of creativity. Understandably, some content is inherently more exciting than others. But everyone has a different excitometer. One person may thing scantily clad bathing beauties is exciting. Someone else may think computer hardware is exciting (though I can’t imagine who). But what matters the most is how you write, not what you write.

Even pin up girls can be boring if you don’t write well (unless all you have are photos). Computer hardware can bore even the greatest enthusiast if the writing doesn’t capture them head on. So what do you do?

I think the key to writing interestingly about content that can ordinarily be boring boils down to two things:

• Personality and writing style
• Relevance

I can’t help you writing style. That’s yours. You either develop it or your don’t. But you have to put your personality into it. Many an average writer has increased her readership just by doing that alone.

Relevance. That’s a different story. I can help you there.

The key to making your blog content relevant is to picture the one person your blog post applies to most sitting on the sofa, or the train, curled up with his laptop and reading what you are writing right now. How would you talk to that person? If you were sitting across the table from him telling him what you are about to tell him through your blog post, how would you do it? What phrases would you use? What anecdotes or supporting stories would you use?

There is no substitute for relevant context. Make your reader understand why what you are writing is so important, and do it with your own personal style.