Blog Post Or Blog Post Title: Which Comes First?

When you write your blog posts, do you write your title first or do you write the blog post then the title? You might think this is a silly question, but it’s really not. I’ll tell you why.

Many times, bloggers make the mistake of writing their blog post title first then start writing the blog post and end up going off on a tangent. It’s like they just started writing and went stream of consciousness. I’d say the single most important thing to keep in mind when writing your blog posts – especially for business – is to stay focused. Writing your title first can do that, but I say you should write your title last.

The reason you want to write your title last is so that you can write a descriptive title using your keyword that accurately tells what your blog post is about. If you haven’t written the blog post yet then you can’t effectively do that. If you have some time, make an outline of your blog post before you write it. What points do you want to make? Think about how long the blog post should be and want points you want to bring out in it. The outline will keep you focused.

If you don’t have time to write an outline then at least have an idea of what you want to write about before you start writing. Write with the end in mind. If you know how the blog post is going to end then you can better write a powerful beginning. After you’ve written your blog post, go back and read it again. What’s the most important point you make? Take that and make it your blog post title, rearranging the words to produce the same thought and ensuring that you use your important keyword.