Why So Bold?

In response to this blog post at EzineArticles, the Article Marketing Blog had an excellent post this morning on when bold text is appropriate for articles. I wanted to take time out just to say that the same principles apply to blog posts.

The matter on SEO, I’ve seen blog posts hit higher in the search results for bold and italicized keyword text. That doesn’t mean I would bold text just so I could get additional SEO juice. I do want my human readers to get benefit from my blog content. For that reason, I think it is always best to write to human readers first and to spiders secondly. That doesn’t mean that SEO is never a consideration. It just isn’t the most important consideration – always.

When you write your blog posts, the following elements can help you make your points to the readers of your blog and keep them interested:

• Keyword-rich blog title
• Subheads that use h2 or h3 tags
• Ordered and unordered lists
• Blockquotes
• Photos with alt tags
• Italicized phrases

While you don’t want to overdo these elements – usually, included every one of these in every blog post you write is overdoing – these are elements that are available to you when writing your blog that allow you to provide visually appealing content that is readable to humans and provide search engine spiders the SEO manna they need to rank your blog posts. Keep in mind that people scan first then read what they find interesting. Make your blog posts scannable and rich with useful information. If you can do that with these elements then you’ll attract more readers to your blog.