Does Quality Content Mean Keyword Blasts In Every Paragraph?

Some start up bloggers are still under the impression that blogging is all about filling up your content with keywords in order to get found in the search engines. Nothing could be further from the truth. In actuality, sometimes less is more when it comes to keyword inclusion. Yes, you want to optimize your blog posts to some degree. But what does that mean exactly?

Understand that the days of counting keywords are over. They are long gone. And bloggers or consultants who still advise to use keyword density as a measure of blog SEO success are operating like it’s 1999. What is more important than keyword density is keyword distribution.

Keyword distribution is the practice of putting keywords in the most important places first then sprinking them in along with related keywords throughout the rest of your blog post. The search engines use a weighted approach to on-page analysis. Some elements are worth more than others in terms of keyword placement. For instance, put your keyword in a blog post title and that is far more important than not having it in the title but sprinkling it throughout the blog post so that you achieve a 5% density. You are more likely to rank for one instance of your keyword in the title and none in the blog post than you are not putting your keyword in the title and littering it throughout your blog post. Understanding weighted distribution of your keywords is the most important aspect of blog SEO.