Limit Your Keywords For Maximum SEO Effect

It is best when planning your business blog to narrow your niche to a certain extent before you begin. You don’t want your niche so narrow that you’ll find it difficult to blog about topics after covering your keyword list the first time around. But you do want a narrow keyword list and you want to be sure that each keyword allows you to blog in multiple directions. For instance, if you have a list of 10 keywords and each keyword has 10 possibilities for topics associated with them, that equates to 100 blog posts.

So how many keywords do you want for your blog? We recommend at least 10 but no more than 15. Any more than 15 keywords and you’ll water down your SEO. Any fewer than 10 keywords and you’ll find yourself writing about the same topics too often. When you run out of topic ideas then you’ll bore your readers.

Rather than hone in on 10 long tail keywords that will only allow you to write about that keyword in one or two ways, choose 10 keywords that will allow you to write about a variety of topics within the reach of those keywords. Let’s look at an example.

Suppose you serve an environmentally conscious clientele interested in eco-friendly clothing. If you sell a brand of pants that use organic wool and organic wool is one of your keywords then you can use that keyword to also talk about organic wool shirts, organic wool shorts, organic wool socks, or any article of clothing made from organic wool. But if you narrow that down too far – say, just to organic wool pants – then you are forced to write about organic wool pants every time you want to write about organic wool.

In other words, by making “organic wool” your keywords you are essentially making your keyword list longer because you can write about any product that uses organic wool. It narrows your keyword list into a focused effort for your blog while allowing you to write within your niche more broadly.