What Is Keyword Stuffing?

Management of keywords is one of the most important tasks you have to accomplish as a blogger. How do you do it? Should you stuff your content with keywords in the hopes that more is better?

The search engines – and Google in particular – have tried to discourage keyword stuffing for several years. Keyword stuffing is the act of tossing keywords into your content in hopes that it will improve your rankings. But that’s not a good habit to get into.

First, keyword stuffing doesn’t work. Putting a couple of extra keywords into your content just to be sure isn’t going to help you rank better. In fact, it could work against you if you have too many keywords. What is more important than keyword density, as some people call it, is keyword placement.

Keyword placement involves discovering where in your content it is more effective to place your keywords. I’d rather have one well placed keyword than a half a dozen keywords stuffed in just for the sake of it. The search engines use a weighted approach to valuing content based on your usage of important keywords. Unlock the key to that weighted approach and you’ll unlock the key to good company blogging. Trust me, it’s all in the keywords.