How Important Is SEO To Your Blog?

Depending on who you talk to, many people classify blogging as social media. To be sure, there are important social media applications that blogging involves. But is it all about social media or is SEO important too?

We believe that SEO is as important to blogging as social media marketing. A true company blog attempts to brand you within your niche while targeting the search engines with your most important keywords and connecting with your target audience through social media tools. You could see it as a three-legged stool. One leg is for SEO and the other leg is for social media. The other leg is personal communication with your target audience through the blog itself.

Social media marketing should never be your primary goal with a blog. It can be augmented goal, but you should use your blog to communicate directly with your target audience and try to sell them on the benefits of your product or service. But targeting the search engines with key phrases related to your niche is important too. How will you attract your target audience if you don’t reach them through the search engines?

Blogging and SEO go hand in hand. Social media makes for a fine companion, but it’s like your children. They don’t make the marriage. They are a healthy byproduct of a successful marriage. Make SEO your marriage partner.