Why You Need A Guerrilla Blogging Plan

While not getting into the nitty gritty details of guerrilla blogging (because if you click the link you’ll get them on the other side), I would like to discuss briefly why you need a guerrilla blogging strategy.

Guerrilla blogging is a term I use to describe a method of blogging based on technical SEO tactics without ruining your content for human readers. It’s a difficult thing to master, but essential (and becoming more essential every day).

So why do you need a guerrilla blogging plan? Because you want to beat the competition in the search results. Plain and simple. The Web is a very competitive environment and you need to start thinking of everyone online as your competition. The basis of guerrilla blogging is the assumption that anyone can target any key phrase at any time and try to rank in the top positions of the SERPs for that key phrase. Whether they are successful or not is another matter. But the fact that they are targeting that phrase makes them a competitor if you are also targeting the phrase.

In order to succeed at guerrilla blogging, you’ve got to blog in such a way that your own SEO benefits are maximized while everyone else’s are minimized. And if you do it right, you’ll see your web pages rise in the search engine rankings while everyone else’s falls. Guerrilla blogging works for those who use; it doesn’t for those who don’t.