Google Blog Search Is Much Improved

Google recently upgraded its blog search features and made them better. You can now search for information and actually see the latest blog posts on a given topic. I typed in “Google Blog Search” and saw a post from 2 minutes ago. It was actually right on target.

The challenge for Google on its blog search feature was to meet its own relevance test as well as deliver the latest results. It hasn’t exactly done a good job of it. But the latest changes to the blog search algorithm makes it a much better product in my opinion. One other feature I like is the Choose Dates feature, which lets you select specific dates for searching for blog posts.

For instance, if I wanted to see what people were saying about blog content in June 2008 then I could specify those dates under the Choose Dates feature. Performing a search and narrowing it down to those specific dates, I see there are just over 14,000 results. I also see that Blog Content Provider is the first service listed for that phrase under Google’s Blog Search.

You can perform a similar search for any niche. What I like about this tool from a blogger’s stand point, or a professional blogging stand point, is that you can use your key phrases to target Google’s search ranking index and have your blog rank reasonably well within minutes for your key search phrase. While not all internet users are savvy enough to utilize Google in this manner, you can get enough decent traffic, especially if you are in the right niche, to make it worth your while. Besides, every little edge you can gain is good.