How Many Sales Does Your Blog Make?

Speaking to some blog owners you’d think that sales was the most important thing. You’ll hear them say things like, “I haven’t made a sale in months” or “I get a lot of traffic, but it’s not converting.” The issue might not be your blog.

Keep in mind that a blog is not necessarily your best sales tool online. Your website is. A blog is often better used to drive traffic to your website. One advantage that a blog has over a static website is the ability to get crawled by search engines and ranked more quickly. That’s because every time you update your blog post you invite the search engines back to your website to crawl it and every blog post is a separate web page. Those are great benefits.

But within every benefit lies a burden. The downside to every blog post being able to rank faster is that they also become irrelevant much faster. Most people don’t read every blog post of every blog they subscribe to. They read the ones with the catchy titles and that cover the topics in which they have an interest.

That said, instead of focusing on hitting home runs with every blog post, instead try to just get on base with each blog post. Sometimes you’ll strike out (Babe Ruth struck out more often than he got hits but look at how many home runs he had). Sometimes you’ll walk or hit a single. Other times you’ll hit a double or triple and, yes, sometimes you’ll hit that coveted home run. The key to blogging, however, is long term permanence. If you effectively use your blog to drive traffic to your website and you aren’t making sales then it may not be your blog’s fault. It could be your website’s.