Why A Real Estate Agent Should Have A Blog
I’m amazed at the number of real estate agents who still don’t have a blog. This is the one tool I think every business owner should have, but a real estate agent especially.
I recently found an article that promised to discuss the benefits of real estate blogging. I was sorely disappointed.
To start with, the articles has no meat in it for about five paragraphs. Then, when you do find the substance, the author recommends a third-party website for blogging, quizzes, and polling. While that in and of itself isn’t bad, the community the author recommends is a second-rate site at best. If you’re going to take his advice and start a blog on a third-party site such as the one he suggests, you’d be better off going to one of these three as a real estate agent:
Both Blogger and WordPress.com offer free blog hosting for any niche. ActiveRain is a real estate community that offers free blog hosting for real estate professionals. But, honestly, a better solution than any of these three is to own your own domain name and to set up your real estate blog there. It’s much better to own the real estate than to rent it, even if renting for free. Don’t you agree?
Learn more about setting up your own real estate blog from a blog management professional now.
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Ya having a service website or blog for a real state agents is a boon!Its a very practical approach to gain customers for your niche through blogging, as the world is under the Virtual world spell now and everyone wants each and every service at their computer screen now.And why only real state i think every services and product can be sold online but all you need to have is real knack for it.
Hi,
I agree with you, the better solution is to own your domain. for a real estate agent it can be a very good source to find new clients.He can gain traffic from search engine especially if he has a quality content on this Blog.
I think local real estate agent whose area of business is limited have no need of blog and he has no time to update his blog that is my point of view.
Agreed, the best is your own domain name for your site or blog. I don’t understand why people always want free or dirt cheap.
Blogs are god-like for bringing in long-tail keyword matches from the search engines-would reccomend for any business in any sector of the market.
SEO is the way forward.
very interesting article. I think this will be good for big companys. It also depends from the customer age.
Having a website for broker/agent on real state is a great advantage on your competitors. Through many years innovations of technology is still at large. It is not that difficult to maintain a website, show the world what you have and what you can do for them.
Everyone could be your target market through online. Out of your reach who want to live and get a house and lot in your area is one advantage in just a click of a mouse.
I am agreewith you. Blog is a nice way to promote your website.
I think web site is best option for real estate agent.
Most real estate agents have no idea how to target a blog to local real estate customers. First it takes an understanding of search engine marketing. Second it requires a commitment to focusing on local topics of interest to local prospects. The vanilla “Why you need a real estate agent” type stuff is a waste of energy in my opinion.
Third it takes some imagination and the ability to write. Photos are good, covering local events is good, focusing on local points of interest is good. Agents can build their own “brand” and a blog can be an important part of that process.