The Primary Reason Your Business Needs A Blog

You’ve likely heard all the reasons your business needs a blog:

• Branding
• SEO
• Customer Service
• Being Sociable With Your Audience
• Creating Dialogue
• “Connecting” With People
• Facilitating Social Media Marketing
• Insert Reason Here

But the primary reason you need a blog is hardly ever mentioned. The best reason to start a blog today is because your competition has one.

Now I’m not suggesting that you start keeping up with the Jones’. Nor am I saying that you should be a be a follower. But the reason you should have a blog if your competition does is so that you remain competitive.

You see, a blog is one of the most dynamic SEO tools available. Any business with a blog has a distinct advantage over the competition in a number of ways. Here’s how a blog benefits any business that has one:

• Increases search engine saturation – the number of pages you have ranked in the search engines
• Boosts your link popularity – the number of inbound links to your website
• Gives you more content on your website, making your site more crawlable and more often crawled by the search engines

I could go on and on about the benefits of blogging, but what it all boils down to is a blog on your competition’s website gives them an edge in the search engines. If you don’t have one then you are at a disadvantage. If you have a blog and your competition doesn’t then you have the advantage. If you and your competition both have blogs then there is a more level playing field, except that the one who can better manage their blog could have a better advantage.

In business, it’s all about competition. A blog can give you an edge where before you didn’t have one. And that’s why you need a blog today.