Pre-Blog Set Up Marketing

Before you set up your business blog you should start reading a few other blogs in your niche. What is your competition doing? How are they doing it? And take notes, lots of notes.

What you want to do is take note of things you like about the other blogs. What do you like and what do you not like? Write those things down so that when you start your own blog you have an idea of what it is that appeals to you. But it also helps to understand why your competition is using a particular strategy. Why did they put that graphic there? Why are those links in the sidebar? Understanding why something is done can go a long way to helping you develop your own blogging style and philosophy.

You might also want to leave a few comments on blogs. Just because you don’t have a blog yet doesn’t mean you can’t join the conversation. You can. But your comment won’t have a link that will let others visit your website. That’s OK. You can still do a pre-branding effort by using your name and when you do start your own blog then you’ll have some limited name recognition within your niche. It will be easier for blog readers in your niche to identify you because they’ve seen your name before.

The most essential thing to do before you start your business blog is to visit other blogs in your niche and get involved. That’s how you develop your own style.