Personal Blog Vs. Business Blog: What’s The Difference?

What is the difference between a personal blog and a business blog? I mean, besides focus.

In a word, the primary difference between a business blog and a personal blog is that of style and content. A personal blog tends to focus on the personal thoughts and experiences of the blogger while a business blog focuses on marketing a specific business or communicating with that business’s target audience.

That doesn’t mean a business blog has to be stodgy and stuffy. Many business blogs actually use a conversational tone just like their personal blog counterparts. But what you won’t find in a business blog, usually, that you will find in a personal blog are blog posts related to the virtues of one’s cat, the intimate details of last night’s dinner date, and what you ate for breakfast. Business blog readers don’t generally care about those details.

You can monetize a personal blog just as well as you can a business blog. But you can also use a business blog to promote a website that is separate from the one on which the blog sits. That doesn’t generally work too well for a personal blog. You might also do a lot of outbound linking on a personal blog than a business blog, although there are plenty of business blogs that do a lot of outbound linking as well. In fact, outbound linking has its own strategy as it relates to business blogging.

Both personal blogs and business blogs do better when there are search engine optimization efforts behind them. Well-written content seems to attract more readers on both types of blogs. And making social connections improves the performance of both blogs as well.

If you have a business to promote, I recommend you start a business blog. It’s OK to have a personal blog on the side, but don’t meld the two. You’ll kill your business blog if you do.