Is Your Blog About You Or Your Customer?

Who is your blog about? If you write a lot about yourself then you will likely lose readership. That’s one of the biggest mistakes new bloggers make. You need to make your blog about your customer or potential customer. How do you do that?

No. 1, you want to discuss the benefits of your business without making it appear as if you are selling. People don’t like to feel that they are being sold to. So don’t do it. But you want to appeal to their emotions in some way and get them to take action. There are a number of ways you can do that:

• Tell them a story – People love stories. Especially if the stories make them laugh. Pull on those heartstrings and people will love you
• Talk about the benefits – What are people looking for? What problem are they trying solve? Solve their problem for them and they’ll buy from you.
• Make yourself human – People only trust other people. Humanize yourself and build trust.
• Stick to the 7 basic emotions – Fear, greed, envy, lust, pride, laziness, vanity. People are people and if you want to snag their interest you have to present them with something that pulls on one of these 7 emotions.
• Paint a picture – Make people see what you see. Get them on your side and they will want to please you.

People are selfish. They want to know what’s in it for them. So tell them. When you do that then they will buy from you, but first they have to trust you. Use your blog to build trust.