Can Your Niche Be Too Narrow For Blogging?

If you are looking for the right niche for your blog, you’re in luck. It’s out there. But can your niche be so narrow that blogging makes no sense?

The surest way to find out if your niche is too narrow for blogging is to do research how many people actually make searches for the keywords associated with your niche. Whether you are in real estate or sell apple-flavored toothpicks, you’ve got to find the right market for your product or service. But if only five people per month search for what you are offering you are going to have a hard time closing any sales.

Sub-niches are a great way to narrow the field for your product or service. I’ve seen this happen in many different niches. For instance, green building is one niche within the real estate niche that has become popular. The travel industry could have several sub-niches that are profitable. Many other industries can make room for a host of sub-niches as well. But you have to be careful not to narrow it down too far. Otherwise, you’ll be carving yourself out of the market.