Your Company Blog: Why You Want To Post Every Day
This chart shows the erratic link popularity of the News and Media Blog. This blog is a blog written by me for NameCritic. I will tell you in a minute why I’m showing you this, but first I want to define link popularity.
Link popularity is the rating the search engines give you for your inbound links. Whenever an inbound link is created for your website – that is, when another website links to you – then the search engines count that toward your link popularity. Your total link popularity is a cumulative of all of the link popularity from each of the search engines.
Fluctuation in your link popularity is natural. Older links will disappear after a period of time. That’s why it is important to always work on building links. Another thing that affects link popularity are changes in search engine algorithms. Whenever the search engines change the criteria for counting links, any older links that do not meet the new criteria will be discounted so if you have a lot of those types of links then you’ll see a drop in link popularity.
How Link Popularity Is Counted
Take a look at the chart and you’ll see the last drop in link popularity for the News and Media Blog. It isn’t as sharp as the one before it. That one took the plunge. But the curious thing about this drop is that it took place right at the time we decided to start posting to the blog every other day instead of our usual every day posting pattern. It’s interesting that this event caused our link popularity to slip. I think, rather, that it caused our link popularity to slow down some, but it shouldn’t have caused our link popularity to fall off since link popularity measures links you have built up, not those that you will build in the future.
Nevertheless, drop nothwithstanding, you want to post to your blog every day. It not only affects your link popularity – and the link popularity of any sites you link to from your blog – but it also affects your search engine saturation. But that’s a different blog post.
Professional Management for Business Blogs
Business Blogging
SEO, Content, and Link Building Stategies that work
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Also want to note that we experiment with several blogs to see what effects certain things have on the blog’s link popularity and search engine saturation.
A couple of things we have learned from the newsandmediablog and others is that the template you choose for your blog can affect your search engine saturation dramatically. Some themes end up causing only the index page to be crawled, whie other themes seem to let the search engine crawl freely throughout the blog.
It’s important to monitor search engine saturation to see if your theme is causing a problem. We have also found that themes that have fewer overall number of files to upload do better than themes that have 100 or more separate files to upload.
But Allen’s post was more about link popularity as he said. Don’t sit on your link pop. Post every day, use social bookmarking, and keep building links or your link pop will fall quickly.