Is Link Selling Permissible On A Company Blog?

You may have heard that Google frowns on link selling. It’s true, but do you know why? It isn’t because they don’t want you to make money or because link selling in and of itself is bad. Google doesn’t want you to sell your influence with their rankings to other websites that haven’t earned it naturally. The issue is trust.

But selling links to give your link buyers access to traffic is OK. Google has no problem with that. But should you do it?

Generally speaking, I’d say selling links on your company blog will work against you. The only time I’d say that it’s OK is when you are selling to complementary and non-competitive sites. But the decision is ultimately yours. Keep in mind that any traffic that leaves your site is leaving through a hole somewhere. Is that what you really want?